---
title: "Media Strategy and Buying Services"
ocid: "ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE BRITISH BROADCASTING CORPORATION (BBC)"
published: "2020-06-08"
---

# Media Strategy and Buying Services

Buyer: THE BRITISH BROADCASTING CORPORATION (BBC)  
Current stage: Award  
OCID: ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e

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## Summary

The British Broadcasting Corporation (BBC) is seeking a media agency to provide Media Strategy and Buying Services, with a total contract value of up to £100 million over a maximum duration of four years. This selective procurement process began with a tender period that ended on 6 September 2019, and the awarded contract was officially published on 8 June 2020. The services required aim to enhance audience engagement, particularly among younger demographics, through strategic procurement of external media channels across the UK and Europe, which are critical for reaching diverse audience segments effectively.

This tender presents significant growth opportunities for businesses in the advertising and media services industry, particularly those specialising in strategic media planning and buying. Companies that already have expertise in digital marketing strategies and a robust understanding of emerging media trends would be particularly well-suited to compete for this contract. Additionally, due to the BBC's emphasis on value for money, suppliers that can demonstrate innovation and effectiveness in campaign performance are likely to stand out in the bidding process.

## Notice

The BBC is responsible for ensuring that all audiences are aware of the programmes and services that their licence fee has funded and how they can access them to achieve maximum value from their licence fee. New digital behaviours, particularly for younger audiences, means that it is becoming increasingly challenging to reach young audiences solely through promotion on our owned media channels. Thus, it is essential, in order to fulfil our responsibilities, that we use paid for media channels to complement our owned media. The BBC has therefore procured a media agency to manage the planning, buying and return on investment evaluation of external media activity, as well as delivering strategic insights and analysis of the wider emerging media market. This is critical to ensure we deliver value for money to the UK public. The maximum contract duration is up to 4 years, with the annual contract value incorporating both the paid media budget and agency fees estimated at GBP 25 m p.a. For the BBC to meet its public service obligations, it is essential that all audiences are aware of the programmes and services that we create. To ensure that we reach all audiences effectively, particularly younger audiences who are spending less time on our owned platforms, we need to use paid for media alongside our owned media. Investing in paid media ensures we are able to engage critical audiences with the right reach and frequency to create awareness of the programmes and services they have paid for through their licence fee.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/4b8a0801-210e-4a87-b85f-2c7363bad3a0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jun 2020 |
| Submission deadline | 6 Sep 2019 |
| Future notice date | Not specified |
| Award date | 31 May 2020 |
| Contract period | 31 May 2020 - 31 May 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000,000 |
| Lots value | Not specified |
| Awards value | £100,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE BRITISH BROADCASTING CORPORATION (BBC) |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1A 1AA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | West End |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HAVAS MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 8 Jun 2020 at 08:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/4b8a0801-210e-4a87-b85f-2c7363bad3a0
- 12 Aug 2019 at 11:56 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a294e5fa-096e-4804-b970-60d8378fad9f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/4b8a0801-210e-4a87-b85f-2c7363bad3a0
  8th June 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/a294e5fa-096e-4804-b970-60d8378fad9f
  12th August 2019 - Opportunity notice on Contracts Finder
- http://www.bbc.bravosolution.co.uk
  BBC eSourcing Portal

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-941ba46a-c845-403c-b6dc-96e7edc3f75e.json.