---
title: "2024-708 Consumer Media Measure Modelling"
ocid: "ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "AHDB"
published: "2024-08-22"
---

# 2024-708 Consumer Media Measure Modelling

Buyer: AHDB  
Current stage: Tender  
OCID: ocds-b5fd17-948747a3-f440-46cd-97e9-813e94adbf6e

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## Summary

The Agriculture and Horticulture Development Board (AHDB) is seeking an agency to evaluate the effectiveness of its current marketing campaigns through the 2024-708 Consumer Media Measure Modelling tender. This procurement process, under the "Market research services" category (CPV code 79310000), is conducted via an open procedure and focuses on services. The project location is Coventry, West Midlands, with the procurement documents available on the AHDB e-Sourcing portal. Interested parties should note that the tender period ends at noon on the 4th of October, 2024, and the contract is scheduled to run from the 9th of December, 2024, to the 30th of May, 2025. The procurement is in the tender stage and is active as of August 22, 2024.

This tender represents a substantial opportunity for businesses within the marketing and media analysis sectors, especially those capable of targeting retail sales and return on investment through multi-channel marketing evaluations. The project budget ranges from £75,000 to £115,000, making it an attractive contract for small and medium-sized enterprises (SMEs). Companies with expertise in influencing and optimising marketing channels’ effectiveness will find this tender particularly fitting and can leverage their skills to secure ongoing AHDB projects, thereby enhancing their business growth.

## Notice

AHDB wish to find an agency who have the ability to evaluate the impact of AHDB activity directly to retail sales and return on investment attributable to the marketing channels and the individual performance of the channel mix. The aim of the campaign evaluation is to both understand the success of the current campaign but also understand how to optimise the channel mix for future campaigns. The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. The closing date is NOON 4th October 2024

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/26ffbff4-aea3-44d5-b0a6-f3cde5f0370f |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Aug 2024 |
| Submission deadline | 4 Oct 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 9 Dec 2024 - 30 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £115,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 22 Aug 2024 at 06:53 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/26ffbff4-aea3-44d5-b0a6-f3cde5f0370f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/26ffbff4-aea3-44d5-b0a6-f3cde5f0370f
  22nd August 2024 - Opportunity notice on Contracts Finder

## Notice URLs

- https://defra-family.force.com/s/Welcome

## Provenance

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