---
title: "BBC Audiences Review 2023 - A deep dive on DE audience groups"
ocid: "ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2023-06-29"
---

# BBC Audiences Review 2023 - A deep dive on DE audience groups

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5.json)

## Summary

The Office of Communications (OFCOM) has completed a tender for market research services titled "BBC Audiences Review 2023 - A deep dive on DE audience groups". The tender, with an award value of 127,792.8 GBP, was awarded to 2CV Limited. The contract period runs from May 19, 2023, to October 31, 2023, with a tender period ending on March 17, 2023. This procurement falls under the services category and was undertaken using the procurement method "Other - Under threshold - sub - OJEU competitive procurement". The project location is London, United Kingdom.

This tender by OFCOM creates an opportunity for businesses, especially those offering market research services, to participate and potentially secure contracts. Small and medium-sized enterprises (SMEs) are particularly suited to compete as the suitability criteria include a preference for SMEs. Businesses interested in providing qualitative research on BBC audiences from lower socio-economic backgrounds should consider engaging with OFCOM to explore collaboration opportunities and support the organisation in achieving its research objectives.

## Notice

Ofcom has a requirement for a piece of qualitative research on BBC audiences from lower social-economic backgrounds. The overall objective of this piece of research are to better understand the DE socio-economic groups and their relationship to the BBC. In the past we have faced challenges in providing a reader-friendly definition of this group and we hope this work will help provide a clearer picture of the different characteristics that make-up this highly diverse grouping.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d58192cf-b62b-4ded-947f-ae81fdb37c01 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Under threshold - sub - OJEU competitive procurement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jun 2023 |
| Submission deadline | 17 Mar 2023 |
| Future notice date | Not specified |
| Award date | 18 May 2023 |
| Contract period | 18 May 2023 - 31 Oct 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £127,792 |
| Lots value | Not specified |
| Awards value | £127,792 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 2CV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 29 Jun 2023 at 13:54 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d58192cf-b62b-4ded-947f-ae81fdb37c01

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d58192cf-b62b-4ded-947f-ae81fdb37c01
  29th June 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://ofcom.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-948e7fab-0c57-4cce-a557-eac768e919c5.json.