---
title: "Marketing Assets System"
ocid: "ocds-b5fd17-94b2df54-e42c-4ba9-9335-167e3b71b0da"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-94b2df54-e42c-4ba9-9335-167e3b71b0da"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-94b2df54-e42c-4ba9-9335-167e3b71b0da.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-94b2df54-e42c-4ba9-9335-167e3b71b0da.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "DURHAM UNIVERSITY"
published: "2018-11-27"
---

# Marketing Assets System

Buyer: DURHAM UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-94b2df54-e42c-4ba9-9335-167e3b71b0da

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## Summary

The procurement process is being conducted by Durham University, which is seeking to establish a Marketing Assets System. This initiative falls under the services category in the North East region of the United Kingdom. The procurement is currently in the tender stage, with submissions due by 4th January 2019. The total estimated value of the contract is £150,000, and it has been flagged as an open procedure, allowing for multiple suppliers to participate.

This tender presents a valuable opportunity for businesses that specialise in developing cloud-hosted software solutions, particularly those with experience in marketing and communications tools. Small and medium-sized enterprises (SMEs) will find that this contract is well-suited to their capabilities, especially if they can provide innovative, cost-effective systems that facilitate the efficient production of branded marketing materials. The expected benefits for Durham University highlight the need for suppliers that can improve quality, reduce reliance on external agencies, and streamline marketing processes.

## Notice

Durham University Marketing and Communications Department are looking to engage a strategic partner for the provion of a cloud hosted Marekting Asset system which will enable departments to oroduce marketing and communication materials using a set of pre-designed templates. In 2015 Marketing and Communications team introduced the Marketing Assets Management System, to enable the cost-effective production of marketing and communications materials within a series of template designs. The system was in effect since that date, however during the course of the contract system reliability declined resulting in poor system uptake by staff. In the absence of such a system "home-made" designs and poor print quality items proliferate. Poor quality materials damage our reputation, undermine our brand and provide a poor customer experience. The intention is to introduce a system alongside the launch of the forthcoming new brand positioning as a method of maintaining consistency in its implementation and continued application. In advance of this the University's Marketing and Communications team has been looking for a replacement system to enable the implementation of the final brand positioning across the organisation and in doing so ensuring that the new system is both fit-for-purpose and meets end-user needs on an ongoing basis. The system should provide an online platform for departments to produce marketing and communications materials using a set of pre-designed templates. The use of this asset management style system is a costeffective way of managing the production of routine marketing materials such as leaflets, brochures, posters etc. whilst retaining a level of consistency in the implementation of a brand positioning. In addition, the system should include pre-negotiated prices on a range of print volumes via our existing Framework Partners greatly minimising staff time when producing items, and maximising cost savings. The system needs to be in place by early 2019; users within Durham University will be identified and trained in system use. The benefit of a well-functioning and full integrated Marketing Asset System would: * Improve the quality and consistency of small scale marketing materials * Reduce our reliance, and expenditure, on external design agencies * Reduce staff time required to produce materials * Allow staff to easily produce great looking marketing materials on brand * Reduce print costs for departments/colleges/professional support services through pre-negotiated prices * Improve and simplify the support required to help staff use the current system, freeing up Marketing Team resource whilst providing a better service to colleagues * Giving the flexibility to consider future improvements to our communications, such as print on demand functionality and integrated media stories and staff awareness. Additional information: Please follow the below link to express an interest in this tender opportunity: http://events.transaxions.com/service.aspx?event=6784

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/dd18f035-97f7-4e0e-846b-86cb91371b19 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Nov 2018 |
| Submission deadline | 4 Jan 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Mar 2019 - 28 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DURHAM UNIVERSITY |
| Locality | DURHAM |
| Post town | Durham |
| Postcode | DH1 3LE |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC41 Durham |
| Local authority | County Durham |
| Electoral ward | Durham South |
| Westminster constituency | City of Durham |
| Delivery location | TLC North East (England) |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48300000 - Document creation, drawing, imaging, scheduling and productivity software package

## Release History

- 27 Nov 2018 at 10:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/dd18f035-97f7-4e0e-846b-86cb91371b19

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/dd18f035-97f7-4e0e-846b-86cb91371b19
  27th November 2018 - Opportunity notice on Contracts Finder

## Notice URLs

- http://events.transaxions.com/service.aspx?event=6784

## Provenance

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