---
title: "UK_2023_British Council Brand Strategy - AWARD"
ocid: "ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH COUNCIL"
published: "2024-04-15"
---

# UK_2023_British Council Brand Strategy - AWARD

Buyer: BRITISH COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34.json)

## Summary

The British Council has awarded a contract for its Brand Strategy project. The procurement process involved an open procedure with a tender period ending on 24th November 2023. The contract will run from 12th February 2024 to 11th February 2025. The award was given to Dragon Rouge, and the contract's total value is 0 GBP. This opportunity falls under the main procurement category of 'services' in the advertising and marketing services industry.

This awarded tender presents a growth opportunity for brand strategy firms looking to collaborate with the British Council. Small and medium-sized enterprises (SMEs) would find this opportunity particularly suitable due to its nature and scope. Businesses interested in expanding their presence in the advertising and marketing services sector, with expertise in brand strategy development, are encouraged to explore this contract for potential collaboration and business development.

## Notice

The British Council is an almost 90-year-old organisation - it has grown and evolved over time and is complex in terms of its activities and its many different audiences around the world. This complexity provides fascinating challenges for brand - what do we need to be to achieve maximum engagement with our different audiences who are all essential to meeting our strategic goals - and how can we do this in a way that feels unified and cohesive? And of course, how can our brand best amplify the dynamism and impact of our work. We're looking for a brand strategy partner who can work with us to drive forward our strategic thinking, bringing clarity, direction and inspiration. We need a brand strategy that articulates our purpose and our vision in a way that gives the whole organisation clarity on what we stand for and confidence that we know how to make this relevant for all our audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/310daeb1-cc02-4c92-a894-12cba231049a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Apr 2024 |
| Submission deadline | 24 Nov 2023 |
| Future notice date | Not specified |
| Award date | 24 Jan 2024 |
| Contract period | 12 Feb 2024 - 11 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH COUNCIL |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DRAGON ROUGE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services

## Release History

- 15 Apr 2024 at 16:03 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/310daeb1-cc02-4c92-a894-12cba231049a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/310daeb1-cc02-4c92-a894-12cba231049a
  15th April 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-94c06592-8f89-431f-8e69-9f0b242ccd34.json.