---
title: "Generative AI for customer contact - Enabling Phase"
ocid: "ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA"
published: "2025-07-31"
---

# Generative AI for customer contact - Enabling Phase

Buyer: DEFRA  
Current stage: Award  
OCID: ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1.json)

## Summary

The public procurement process for the project titled "Generative AI for customer contact - Enabling Phase" has concluded with the award stage completed. The Department for Environment, Food & Rural Affairs (DEFRA), headquartered in London, serves as the buying organisation. This procurement falls under the industry category of general management consultancy services, with a contract value of £133,875. The process was carried out using a selective procurement method through a call-off from a framework agreement. The contract commenced on 4 August 2025 and is set to end on 6 October 2025. This initiative sets the groundwork for evaluating Generative AI's effectiveness across three live use cases. Key operations will unfold in London, with relevant postal coordinates provided.

This tender presents opportunities for businesses specialising in advanced digital technologies and AI consultancy to collaborate with government bodies, fostering potential growth and innovation within the public sector. Although the procurement method favours framework providers, businesses similar to Methods Business and Digital Technology Ltd., which possess the technical capabilities and experience in AI solutions, could find future opportunities in such strategic initiatives. This engagement encourages businesses to build competencies in transformative AI technologies to remain competitive and explore new prospects within government contracts.

## Notice

A 9-week project to build the foundations for a project to evaluate the effectiveness of Generative AI for three live use cases, in order to build robust evidence to support future investment

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/50911725-3636-48c4-a76f-24be7e5f20e0 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jul 2025 |
| Submission deadline | 31 Jul 2025 |
| Future notice date | Not specified |
| Award date | 30 Jul 2025 |
| Contract period | 3 Aug 2025 - 6 Oct 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £133,875 |
| Lots value | Not specified |
| Awards value | £133,875 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | METHODS BUSINESS AND DIGITAL TECHNOLOGY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79411000 - General management consultancy services

## Release History

- 31 Jul 2025 at 14:37 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/50911725-3636-48c4-a76f-24be7e5f20e0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/50911725-3636-48c4-a76f-24be7e5f20e0
  31st July 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-94e9781a-ae4a-40c4-ba97-0a79db6d05a1.json.