---
title: "Understanding the Customer 2026 -2029"
ocid: "ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS LIMITED"
published: "2026-04-23"
---

# Understanding the Customer 2026 -2029

Buyer: NATIONAL HIGHWAYS LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca

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## Summary

National Highways Limited has completed the award stage for the contract titled "Understanding the Customer 2026-2029," within the services industry, particularly focusing on research and market research services. This procurement process involves a selective method via call-off from a framework agreement. The contract, valued at £990,000, was awarded to Ipsos Mori UK Limited on 23 April 2026, with a contract period extending from 24 April 2026 to 31 March 2029. The programme is designed to facilitate quick turnaround research to aid tactical operational or policy decision-making related to customer service, aligning with National Highways' Customer Service Strategy. National Highways is headquartered in Birmingham, England.

This tender offers substantial opportunities for businesses specialising in research and market analysis, particularly small and medium enterprises (SMEs). The contract's focus on customer-related research supports businesses in expanding their expertise and delivering strategic insights to enhance service delivery and policy formulation. Companies adept at providing analytical, contextual, and strategic advice would find themselves well-suited to offer valuable contributions to National Highways' service strategy commitments. While the key supplier is a large firm, the project’s intentional support for SMEs could cultivate growth and strategic partnerships within the industry.

## Notice

This programme offers National Highways the capability of a relatively quick turnaround research, designed to support and inform tactical customer related operational or policy related decision making. The research undertaken within the UtC programme provides understanding, context, rationale, and recommendations to improve customer service delivery, in alignment to our Customer Service Strategy, KPIs, PIs and Commitments.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b4de0421-3be3-4680-97ee-5318abbc598c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2026 |
| Submission deadline | 9 Feb 2026 |
| Future notice date | Not specified |
| Award date | 22 Apr 2026 |
| Contract period | 23 Apr 2026 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £990,000 |
| Lots value | Not specified |
| Awards value | £990,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6GA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | IPSOS MORI |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 79310000 - Market research services

## Release History

- 23 Apr 2026 at 12:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b4de0421-3be3-4680-97ee-5318abbc598c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b4de0421-3be3-4680-97ee-5318abbc598c
  23rd April 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-95302339-35ca-428f-877c-a77acf4b2aca.json.