---
title: "Culture Liverpool - Sponsorship & Brand Partnerships Agency"
ocid: "ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LIVERPOOL CITY COUNCIL"
published: "2021-12-27"
---

# Culture Liverpool - Sponsorship & Brand Partnerships Agency

Buyer: LIVERPOOL CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651

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## Summary

The Liverpool City Council is seeking a Sponsorship and Brand Partnerships Agency to enhance Liverpool's profile as a leading global city. This tender is classified under advertising and marketing services, and the procurement method is an open procedure. The tender period is set to conclude on 29 December 2021, while the contract is expected to commence on 17 January 2022 and run until 15 January 2024. Liverpool, located in the North West of England, is a city that has seen significant public and private investment, contributing to its cultural and economic growth.

This opportunity is ideal for creative agencies and businesses that specialise in strategic brand partnerships, advertising, and experiential marketing. By becoming a collaborator in Liverpool’s ambitious growth plans, organisations can leverage their expertise to engage with a significant customer base, as well as position themselves within a city that attracts millions of international visitors each year. Small and medium enterprises (SMEs) with strong creative credentials and innovative ideas are particularly well-suited to compete in this tender.

## Notice

THE BRIEF Liverpool's extraordinary story and its emergence as a great world city was based on one simple fact - it was a place that people came to. People came to Liverpool to trade, to work, to start a new life and explore new opportunities. Liverpool was one of the world's greatest ports and one of the world's most cosmopolitan melting pots, a genuine global city. It continues to be a place that people come to - a place to visit, invest, live, study and work and Culture Liverpool's role is to redefine and reposition Liverpool nationally and internationally, fundamentally to drive and accelerate growth. In the last twelve years Liverpool has experienced a remarkable cultural and economic renaissance. Our city centre and waterfront have been transformed by unprecedented levels of public and private investment. Liverpool has regained its status as a leading retail centre. We have delivered new cultural assets and venues, a City renowned for sporting success, and is now established as one the UK's top five city destinations. An integral element in the UK's tourism brand, Liverpool is an exceptional place with a distinctive offer that will enhance the appeal of the UK as an international visitor destination. A core strand of our work is staging award-winning and international acclaimed events attracting hundreds of thousands of visitors. From the Royal de Luxe Giants attracting 1.2million visitors; the largest event ever staged in Liverpool, to being awarded the UK host of Bordeaux's famous Fete du Vin. Liverpool is a blank canvas; the ultimate city playground for people and brands to showcase, engage and create experiences that live longer than a moment. We are a city that can create global brand partnership activations and a 360 degree creative solution for brands and creative agencies to lay down their annual media spend across multiple consumer touchpoints 365 days a year - a competitive, non-comparable offer to any other UK city. Our aim is to capitalise on the transformative power of brand equity alignment with the global brand of Liverpool, supporting our ambitions to be the most exciting city in the UK whilst aligning with our inward investment objectives in the city's Inclusive Growth Plan. You will become an extension of our team - part of our family of vibrant, sparky creatives with bags of energy and where the art of the possible has no limit. We want to push boundaries with new and big ideas. We want to sell spaces for activations utilising the land, river and sky for maximum impact, marketing Liverpool as the ultimate core city for brand experiential activation, non-comparable to any other UK core city - the no1 city of choice. Whilst the Covid-19 pandemic put a pause on our plans, our ambitions are greater than ever to open up to the biggest brands in the world. We are looking for an ambitious, creative agency with incredible connections and who understand the world of strategic brand partnerships to help us bring

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d4f3df18-4e19-42f8-aad6-c46b0f74648e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Dec 2021 |
| Submission deadline | 29 Dec 2021 |
| Future notice date | Not specified |
| Award date | 19 Oct 2021 |
| Contract period | 20 Oct 2021 - 31 Dec 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Cancelled |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LIVERPOOL CITY COUNCIL |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 1DS |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | Waterfront South |
| Westminster constituency | Liverpool Riverside |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NOT AWARDED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79340000 - Advertising and marketing services
- 79341100 - Advertising consultancy services
- 92000000 - Recreational, cultural and sporting services

## Release History

- 27 Dec 2021 at 13:00 - TenderCancellation - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d4f3df18-4e19-42f8-aad6-c46b0f74648e
- 15 Dec 2021 at 12:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/780f020c-7b07-404b-bb74-2c456c6052ab
- 20 Oct 2021 at 08:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/50a7308c-1143-4133-a2d1-79f39e5febd2
- 17 Sep 2021 at 15:43 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/02ba89dd-7d4d-439a-a96c-3e16dcef0952

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d4f3df18-4e19-42f8-aad6-c46b0f74648e
  27th December 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/780f020c-7b07-404b-bb74-2c456c6052ab
  15th December 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/50a7308c-1143-4133-a2d1-79f39e5febd2
  20th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/02ba89dd-7d4d-439a-a96c-3e16dcef0952
  17th September 2021 - Opportunity notice on Contracts Finder
- https://procontract.due-north.com/Advert?advertId=38f1965c-cd17-ec11-810e-005056b64545
  Advert
- https://procontract.due-north.com/Advert?advertId=2487afdf-a45d-ec11-8110-005056b64545
  Advert

## Notice URLs

- http://www.liverpool.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9570883c-3c17-4913-ab6c-64ad677c8651.json.