---
title: "BFI Email Marketing System"
ocid: "ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BFI"
published: "2016-12-16"
---

# BFI Email Marketing System

Buyer: BFI  
Current stage: Tender  
OCID: ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a.json)

## Summary

The BFI is currently seeking proposals for an email marketing software solution through an open procurement process. The project, titled "BFI Email Marketing System," aims to enhance email success rates and facilitate more effective customer engagement strategies. The deadline for submitting tenders is set for 6 January 2017. The contract is scheduled to commence on 1 February 2017 and is expected to run until 28 April 2017. This initiative falls within the sales and marketing software industry, with a focus on services, and the delivery addresses include various locations within the United Kingdom and beyond.

This tender presents significant opportunities for businesses specialising in sales and marketing software development, particularly those offering innovative email marketing solutions. Companies that focus on data integration, automated marketing processes, and user preference management will be well-positioned to compete for this contract. The project encourages SMEs to participate and grow their operations by leveraging their capabilities in delivering dynamic, user-centric marketing tools to enhance customer engagement.

## Notice

This project requires the delivery and implementation of an email marketing software (EMS) solution, with a dynamic preference centre, integrated with our data warehouse solution. The objectives and key business outcomes of the EMS project are: * to increase email success rates - acquisition, retention and conversion - in a resource-efficient manner by introducing automated email programmes and (through integration with the data warehouse) better data selection processes for targeted email campaigns. * to enable new routes to re-engagement and retention such as win-back campaigns and personalised, dynamic emails based on preferences. * to grow our databases by either creating or integrating with a dynamic preference centre. * to simplify and improve the opt-in journey, making it easier and more appealing across our digital channels and social media.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Dec 2016 |
| Submission deadline | 6 Jan 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Feb 2017 - 28 Apr 2017 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BFI |
| Locality | LONDON |
| Post town | West London |
| Postcode | W1T 1LN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services

## Release History

- 16 Dec 2016 at 15:57 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a74b3c66-d5f2-4b3f-8ce4-d840ffadc6d5
  16th December 2016 - Opportunity notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-95b02452-49f9-423f-a296-0b9694ed5c0a.json.