---
title: "TfL 96033 - Transport for London Brand Licensing and Development"
ocid: "ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "TRANSPORT FOR LONDON"
published: "2025-08-12"
---

# TfL 96033 - Transport for London Brand Licensing and Development

Buyer: TRANSPORT FOR LONDON  
Current stage: Award  
OCID: ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2

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## Summary

Transport for London has completed an open procurement process for the contract titled "TfL 96033 - Transport for London Brand Licensing and Development," classified under the CPV code for Marketing Management Consultancy Services. The service concession contract aims to expand TfL's brand through global partnerships and products. The procurement, initiated in an open procedure, has now reached the award stage, with the contract awarded to International Management Group (UK) LTD on 7th February 2023. The contract period runs from 31st March 2023 to 31st March 2028, covering services to be delivered in the United Kingdom.

This public procurement contract presents substantial opportunities for businesses with expertise in brand development, marketing, and consultancy services, especially those capable of handling high-profile international partnerships. Smaller enterprises and volunteer organisations are considered suitable for participation, as reflected in the procurement guidelines. The successful execution of this contract could enhance a company's reputation and provide a platform for engaging with global markets, leveraging TfL's iconic branding within the UK and internationally.

## Notice

This is a service concession contract. TfL's instantly recognisable map and roundels are known across the world for their simple and effective style with a long heritage dating back to the mid-1800s. The roundel is recognised across the world, seen as a symbol of London and the UK. The Underground map was first created in 1933 and paved the way for cities around the world to create similar maps to help travellers get around. The licensing partner will help TfL go further with their plans to bring London's iconic transport provider to the world with exciting brand partnerships and products within the UK and Overseas territories.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/768a7c4a-558e-4668-8dc3-71566558155d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Aug 2025 |
| Submission deadline | 7 Feb 2023 |
| Future notice date | Not specified |
| Award date | 7 Feb 2023 |
| Contract period | 30 Mar 2023 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £7,875,562 |
| Lots value | Not specified |
| Awards value | £4,727,502 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | TRANSPORT FOR LONDON |
| Locality | LONDON |
| Post town | East London |
| Postcode | E20 1JN |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI41 Hackney and Newham |
| Local authority | Newham |
| Electoral ward | Stratford Olympic Park |
| Westminster constituency | Stratford and Bow |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTERNATIONAL MANAGEMENT GROUP (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 12 Aug 2025 at 13:46 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/768a7c4a-558e-4668-8dc3-71566558155d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/768a7c4a-558e-4668-8dc3-71566558155d
  12th August 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/238ddf26-3798-4ea2-b068-300f7bf8f844

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-965f2f84-7136-4fbb-be6e-0b5d265fe8f2.json.