---
title: "Consumer Marketing Campaigns"
ocid: "ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2023-03-17"
---

# Consumer Marketing Campaigns

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080

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## Summary

The Department for Environment Food & Rural Affairs has awarded a contract for Consumer Marketing Campaigns to food retailers such as ASDA, Tesco, Sainsbury, Waitrose, Aldi, Lidl, and M&S. The procurement method used was Other - Single tender action above threshold, with a total contract value of £730,000. The contract period is from April 1, 2023, to March 31, 2024. The tender closed on January 23, 2023, and the contracting authority is located at AHDB, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LZ, England.

This procurement opportunity, though already awarded, presents a strategic partnership with the Department for Environment Food & Rural Affairs for businesses in the marketing services industry. Small and medium enterprises (SMEs) looking to engage with larger food retailers would find this contract beneficial for expanding their market presence. The contract signifies a targeted effort to enhance visibility for marketing campaigns within the food retail sector, offering a potential avenue for business growth and collaboration.

## Notice

Award Notice. There is no opportunity to seek competitive quotes as retailers manage this process with their chosen suppliers or in house teams. We have chosen to support larger food retailers to increase visibility for our campaigns.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8d6898b2-94c4-4ddd-8166-9b2665175bf3 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Single tender action above threshold |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Mar 2023 |
| Submission deadline | 23 Jan 2023 |
| Future notice date | Not specified |
| Award date | 23 Jan 2023 |
| Contract period | 31 Mar 2023 - 31 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £730,000 |
| Lots value | Not specified |
| Awards value | £730,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ASDA, TESCO, SAINSBURY, WAITROSE, ALDI, LIDL, M&S |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 17 Mar 2023 at 14:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8d6898b2-94c4-4ddd-8166-9b2665175bf3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8d6898b2-94c4-4ddd-8166-9b2665175bf3
  17th March 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-96ba49c4-5593-46df-9c98-db9fbe125080.json.