---
title: "1920Comms21 - HMRC Communications: Brand Perceptions Audit"
ocid: "ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2020-02-07"
---

# 1920Comms21 - HMRC Communications: Brand Perceptions Audit

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a

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## Summary

The procurement process titled "1920Comms21 - HMRC Communications: Brand Perceptions Audit" was initiated by H M Revenue & Customs (HMRC) to undertake mixed methods research aimed at understanding public perceptions towards HMRC. The contract, valued at £74,381, falls under the category of research services and is located in London, England. The tender was completed with a contract period starting on 10th February 2020 and ending on 31st July 2020, following a selective procurement method via a dynamic purchasing system, with the tender period concluding on 16th January 2020.

This contract presents an opportunity for small and medium-sized enterprises (SMEs) that specialise in research and insights to expand their business by engaging in research services for a prominent government body. Companies with expertise in public perception studies, consumer behaviour analysis, and similar fields would be well-positioned to compete for future tenders with HMRC or similar organisations. The insights gathered from this contract can also potentially inform strategies for businesses seeking to enhance their engagement with governmental agencies.

## Notice

This mixed methods research aims to understand public perceptions of and attitudes towards HMRC, what factors influence this view and how it varies within the general population. This will inform HMRC initiatives and strategies to engage with its audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8a3f3a45-1aa5-403b-8a27-8a2cc7e0b442 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Feb 2020 |
| Submission deadline | 16 Jan 2020 |
| Future notice date | Not specified |
| Award date | 7 Feb 2020 |
| Contract period | 10 Feb 2020 - 31 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £74,381 |
| Lots value | Not specified |
| Awards value | £74,381 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | MANCHESTER |
| Post town | Manchester |
| Postcode | M60 9LA |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Ordsall |
| Westminster constituency | Salford |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | POPULUS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 7 Feb 2020 at 17:43 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8a3f3a45-1aa5-403b-8a27-8a2cc7e0b442

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8a3f3a45-1aa5-403b-8a27-8a2cc7e0b442
  7th February 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-96c45c05-c941-493b-a0d0-9a5af66bc33a.json.