---
title: "Provision of Audience Segmentation Research on Public Acceptability of Data - AWARD"
ocid: "ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFFICE FOR NATIONAL STATISTICS"
published: "2023-10-04"
---

# Provision of Audience Segmentation Research on Public Acceptability of Data - AWARD

Buyer: OFFICE FOR NATIONAL STATISTICS  
Current stage: Award  
OCID: ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78

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## Summary

The Office for National Statistics (ONS) has awarded a contract for the Provision of Audience Segmentation Research on Public Acceptability of Data to Savanta Group Ltd. The procurement process was carried out through a Selective procedure with a Restricted procedure. The contract period is from 10th October 2023 to 8th February 2024. The tender period ended on 22nd September 2023. The research services contract aims to gain a deeper understanding of targetable audience segments and their attitudes towards data collection, processing, and sharing, influencing ONS communications and engagement activities.

This tender presents an opportunity for businesses in the research services industry to engage with the ONS and contribute to shaping public perceptions of data usage. Companies with expertise in audience segmentation and behavioural analysis are well-suited to compete for this contract. The contract awarded to Savanta Group Ltd signifies the importance of providing expert services to support public organisations in effective communication strategies with the general public.

## Notice

The purpose of the procurement is to commission a single supplier to create a bespoke segmentation with the public for the Office for National Statistics (ONS). The research itself is to identify targetable audience segments and gain deeper understanding of; their drivers, attitudes, barriers, motivations, and behaviours relating to the collection, processing, and sharing of data, their attitudes towards ONS and more about their lifestyles and what/who influences them. The segmentation produced will inform ONS' communications and engagement activity with the public about the ONS and the cross-government service, the Integrated Data Service (IDS).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/018a8001-67f2-4139-a286-baf4df06cf4b |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Oct 2023 |
| Submission deadline | 22 Sep 2023 |
| Future notice date | Not specified |
| Award date | 3 Oct 2023 |
| Contract period | 9 Oct 2023 - 8 Feb 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFFICE FOR NATIONAL STATISTICS |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8XG |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SAVANTA GROUP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 4 Oct 2023 at 09:07 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/018a8001-67f2-4139-a286-baf4df06cf4b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/018a8001-67f2-4139-a286-baf4df06cf4b
  4th October 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-96efb22f-8922-44ab-b48b-188743bb3f78.json.