---
title: "COVID-19 Media Buying"
ocid: "ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CABINET OFFICE : CABINET OFFICE"
published: "2021-07-28"
---

# COVID-19 Media Buying

Buyer: CABINET OFFICE : CABINET OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897

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## Summary

The procurement process for the "COVID-19 Media Buying" project is conducted by the Cabinet Office in Liverpool, England. This process involves providing media buying services for COVID-19 related campaigns and was initiated as a tender. The contract has been extended until 31st March 2021, with a total contract value of £348,200,000. The procurement is currently classified under advertising services and was carried out through a selective method, specifically as a call-off from a framework agreement. The tender period ended on 1st March 2020, while the contract period spans from 2nd March 2020 to 31st March 2021.

This tender presents significant opportunities for businesses involved in advertising and media services, especially those capable of delivering large-scale media campaigns. Companies with expertise in strategic media buying, particularly in the context of public health messaging, would be well-suited to compete in such tenders. With the ongoing relevance of COVID-19 communications, there is a sustained demand for innovative approaches to media buying, enhancing the potential for business growth in this sector.

## Notice

Provision of Media Buying Services for COVID 19 related campaigns. Contract has been extended by six months to 31st March 2021 with an increase in value of PS229,200,000.00.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2021 |
| Submission deadline | 1 Mar 2020 |
| Future notice date | Not specified |
| Award date | 2 Mar 2020 |
| Contract period | 2 Mar 2020 - 31 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £348,200,000 |
| Lots value | Not specified |
| Awards value | £348,200,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE : CABINET OFFICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 28 Jul 2021 at 15:30 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572
- 6 Jul 2021 at 11:52 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572
- 20 Apr 2021 at 07:43 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572
- 22 Oct 2020 at 16:08 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1fa38cfe-35a6-4787-9e35-57b739400572
  28th July 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/fe4ffa83-a91d-4845-b859-d3a93a450226
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/09848db3-9b76-4994-8423-ad770e6608e0
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/fbe05697-721b-4737-8d95-154810daedbd

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-96f265c2-4e43-4e7f-87c9-ab6cf4741897.json.