---
title: "Coast Clever Campaign 2026"
ocid: "ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MCA - Maritime and Coastguard Agency"
published: "2026-08-13"
---

# Coast Clever Campaign 2026

Buyer: MCA - Maritime and Coastguard Agency  
Current stage: Award  
OCID: ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769

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## Summary

The Maritime and Coastguard Agency bought media activation and influencer partnership services for its 2026 summer coastal safety campaign, Coast Clever. The work covers planning and delivering campaign activity through media and influencer channels to promote coastal safety. It is a communications service for the agency, which is based in Southampton, and may be delivered across the United Kingdom, the Channel Islands, the Isle of Man, Europe, British Overseas Territories and other international locations. The requirement is relevant to media agencies, campaign specialists, communications consultancies, influencer marketing agencies and partnership teams able to operate across multiple territories and coordinate public-facing safety communications.

The procurement is complete and was awarded on 23 July 2026 to Wavemaker Limited. The award value is £100,000. The contract runs from 23 July 2026 to 31 March 2028. It was a selective call-off from a framework agreement, rather than an open standalone competition. The tender submission deadline was 22 July 2026 at 11:00. The contract is for services and the opportunity was identified as suitable for small and medium-sized enterprises. The awarded supplier is Wavemaker Limited. The award is active, and the tender status is complete.

This award demonstrates demand from the Maritime and Coastguard Agency for coordinated coastal safety campaigns using paid, earned and partnership-led media activity. A credible competitor for a future requirement would need campaign strategy and activation capability, practical experience of influencer partnerships, and the ability to turn public safety messages into engaging communications for broad audiences. Delivery may require coordination across the United Kingdom and international territories, so agencies with multi-market planning, stakeholder management and adaptable channel expertise would be well placed. The requirement is suitable for SMEs, making it relevant to specialist agencies as well as larger integrated communications businesses.

## Notice

Media activation and influencer partnership work for 2026's summer coastal safety campaign, Coast Clever.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/3d672676-a722-46b9-b88f-810cdb2871fa |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 13 Aug 2026 |
| Submission deadline | 22 Jul 2026 |
| Future notice date | Not specified |
| Award date | 23 Jul 2026 |
| Contract period | 23 Jul 2026 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £100,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MCA - Maritime and Coastguard Agency |
| Locality | SOUTHAMPTON |
| Postcode area | Southampton |
| Postcode | SO15 1EG |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ32 Southampton |
| Local authority | Southampton |
| Electoral ward | Banister & Polygon |
| Westminster constituency | Southampton Itchen |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | Wavemaker Limited |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 13 Aug 2026 at 12:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/3d672676-a722-46b9-b88f-810cdb2871fa

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/3d672676-a722-46b9-b88f-810cdb2871fa
  13th August 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-971e316e-0412-4010-9bbd-4100e6137769.json.