---
title: "Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic and organic food and drink - Phase 2"
ocid: "ocds-b5fd17-974f4969-7d94-49bc-8f52-5e61a44d1af4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-974f4969-7d94-49bc-8f52-5e61a44d1af4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-974f4969-7d94-49bc-8f52-5e61a44d1af4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-974f4969-7d94-49bc-8f52-5e61a44d1af4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2023-03-23"
---

# Data analysis and consumer insights: assessing barriers and opportunities for the production and consumption of domestic and organic food and drink - Phase 2

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-974f4969-7d94-49bc-8f52-5e61a44d1af4

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) has awarded a tender for "Data analysis and consumer insights" in the market research services category. The tender was completed and aimed to understand UK consumer behaviour towards purchasing domestic and organic food. The contract period is from September 4, 2023, to March 1, 2024. The procurement method used was an open procedure, and the tender deadline was on July 26, 2022. The Defra Network eTendering Portal is the buying organization based in London, England.

This tender presents opportunities for businesses offering market research services, especially for those specialising in agriculture, food, and consumer behaviour analysis. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprise (VCSE) organisations are suitable for participating. Understanding UK consumers' preferences in food and drink is crucial for companies aiming to create sustainable and environmentally conscious products. Businesses interested in catering to the growing demand for domestically produced and organic food should consider exploring collaboration opportunities with Defra and its partners, such as England Marketing.

## Notice

Defra's vision is to make our air purer, our water cleaner, our land greener and our food more sustainable. As part of this vision Defra aims to increase the sustainability, productivity and resilience of the agriculture, fishing, food and drink sectors, enhance biosecurity at the border and raise animal welfare standards. To deliver these aims, Defra requires a clear understanding of what is important to UK consumers when purchasing food and drink and to what extent market forces acting across the agri-food supply chain determine consumer purchasing behaviours. This project will review UK food production data and consumer purchasing to develop the evidence base on the extent to which consumers are purchasing food with the following attributes (referred to as 'these attributes' in the rest of this document) across different product categories: - Domestically produced food - Organic food

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/465118d4-e79b-450f-9a17-82197cab7ec9 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Mar 2023 |
| Submission deadline | 26 Jul 2022 |
| Future notice date | Not specified |
| Award date | 23 Mar 2023 |
| Contract period | 3 Sep 2023 - 1 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ENGLAND MARKETING |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 23 Mar 2023 at 20:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/465118d4-e79b-450f-9a17-82197cab7ec9

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/465118d4-e79b-450f-9a17-82197cab7ec9
  23rd March 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4cbbd7b2-8c4f-4cde-8d52-a57753bb87f7
  n/a

## Notice URLs

- http://www.defra.bravosolution.co.uk

## Provenance

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