---
title: "PH Live Longer Better physical activity actives DAX marketing campaign"
ocid: "ocds-b5fd17-976296fb-ff92-448a-a390-4c6bb3c2567e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-976296fb-ff92-448a-a390-4c6bb3c2567e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-976296fb-ff92-448a-a390-4c6bb3c2567e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-976296fb-ff92-448a-a390-4c6bb3c2567e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HAMPSHIRE COUNTY COUNCIL"
published: "2024-12-03"
---

# PH Live Longer Better physical activity actives DAX marketing campaign

Buyer: HAMPSHIRE COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-976296fb-ff92-448a-a390-4c6bb3c2567e

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## Summary

HAMPSHIRE COUNTY COUNCIL, located in Winchester, has completed the award stage for their public health marketing campaign titled "PH Live Longer Better physical activity actives DAX marketing campaign," focusing on the advertising and marketing services industry. The contract involves a 40-second radio advertisement targeting older adults in Hampshire, excluding Portsmouth, Southampton, and the Isle of Wight. This selective procurement was conducted through a call-off from a framework agreement. The campaign, valued at £4,000 GBP, started on 29th November 2024 and will run until 23rd February 2025. Key dates include the end of the tender period on 28th October 2024 and the award notice publication date of 3rd December 2024.

This tender presents an opportunity for business growth, particularly for small and medium-sized enterprises (SMEs) specialising in advertising and marketing services. Such businesses will benefit from collaborating on targeted marketing campaigns tailored to specific demographics. By participating in similar procurements, companies can expand their portfolios, gain valuable public sector experience, and enhance their visibility within the competitive advertising market. This contract's completion exemplifies the potential for winning future tenders with public entities like HAMPSHIRE COUNTY COUNCIL.

## Notice

40 second radio ad playing on DAX digital radio for 6 weeks, airing across Global radio stations and partner platforms/stations. 186,112 impressions. All production costs and required licences included. Script to be provided. Ad targeted at older adults in Hampshire aged 65+ years (excluding Portsmouth, Southampton and the Isle of Wight).

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f7ff450a-c678-42d1-adec-9c9d3453710a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Dec 2024 |
| Submission deadline | 28 Oct 2024 |
| Future notice date | Not specified |
| Award date | 27 Nov 2024 |
| Contract period | 29 Nov 2024 - 23 Feb 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000 |
| Lots value | Not specified |
| Awards value | £4,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HAMPSHIRE COUNTY COUNCIL |
| Locality | WINCHESTER |
| Post town | Southampton |
| Postcode | SO23 8UJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Winchester |
| Electoral ward | St Michael |
| Westminster constituency | Winchester |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GLOBAL MEDIA GROUP SERVICES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 3 Dec 2024 at 09:49 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f7ff450a-c678-42d1-adec-9c9d3453710a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f7ff450a-c678-42d1-adec-9c9d3453710a
  3rd December 2024 - Awarded contract notice on Contracts Finder

## Provenance

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