---
title: "Web Optimisation Platform"
ocid: "ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "UNIVERSITY OF EXETER"
published: "2024-11-08"
---

# Web Optimisation Platform

Buyer: UNIVERSITY OF EXETER  
Current stage: Tender  
OCID: ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f

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## Summary

The University of Exeter is seeking to procure a Web Optimisation Platform to enhance their web optimisation programme aimed at improving student recruitment and research reputation. This tender falls under the industry category of IT services, focusing on consulting, software development, Internet, and support. The platform should facilitate AB testing, provide in-depth analytics, and offer personalisation for targeted user groups. This procurement process is currently in the tender stage, with an open procedure method. The location for the delivery is the South West region of the United Kingdom. Key dates include the tender period ending on 9th December 2024 at 12:00 PM, and the contract period running from 20th January 2025 to 19th January 2028.

This tender presents significant opportunities for IT firms, particularly those specialising in web optimisation, analytics, and personalisation technologies. Small and Medium-sized Enterprises (SMEs) are encouraged to apply, as the project is well-suited to businesses that can offer innovative digital solutions to enhance user experience and achieve strategic goals. Successful companies will gain the chance to partner with a prestigious educational institution, potentially opening doors to future collaborations and projects within the academic sector.

## Notice

The University of Exeter requires a platform to support our web optimisation programme to aid our student recruitment and research reputation objectives. The platform should allow us to quickly and easily AB test new features, content and design on our webpages against clear goals with in-depth statistics on what our users are doing to allow data-based decisions on what works. We also need personalisation features to allow us to target certain types of users such as those in specific countries or those who have carried out previous actions on our website.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/42a6228a-a712-491d-848c-ba64e9395c81 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Nov 2024 |
| Submission deadline | 9 Dec 2024 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 20 Jan 2025 - 19 Jan 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF EXETER |
| Locality | EXETER |
| Post town | Exeter |
| Postcode | EX4 4QH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK4 Devon |
| ITL 3 | TLK43 Devon CC |
| Local authority | Exeter |
| Electoral ward | Duryard and St James |
| Westminster constituency | Exeter |
| Delivery location | TLK South West (England) |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 8 Nov 2024 at 15:51 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/42a6228a-a712-491d-848c-ba64e9395c81

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/42a6228a-a712-491d-848c-ba64e9395c81
  8th November 2024 - Opportunity notice on Contracts Finder
- https://uk.eu-supply.com/app/rfq/rwlentrance_s.asp?PID=87494&B=EXETER
  Additional data
- https://uk.eu-supply.com/ctm/Company/CompanyInformation/Index/53042
  User / Company

## Notice URLs

- http://www.exeter.ac.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-97a801c3-e640-4306-bd28-b92a7b0ebb6f.json.