---
title: "Provision and Management of the @GreatBritishFood Instagram"
ocid: "ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2017-10-16"
---

# Provision and Management of the @GreatBritishFood Instagram

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4.json)

## Summary

The procurement process involves the Defra Network eTendering Portal seeking tenders for the "Provision and Management of the @GreatBritishFood Instagram" as part of the Food is GREAT campaign. This project aims to foster an engaged community of food enthusiasts to advocate for UK food and drink, primarily targeting domestic and international audiences, especially in the US. The contract, valued at £57,775, falls under the industry categories of sales or marketing software, advertising, and marketing services. The tender period concluded on 2nd August 2017, with the contract period starting on 11th August 2017 and running until 31st March 2018. This tender was awarded under a selective procurement method using a restricted procedure.

This contract represents a significant opportunity for businesses specialising in digital marketing, social media management, and community engagement. Companies that are well-suited to compete for this contract include those that can creatively build brands on social media platforms, particularly in the food and drink sector. Additionally, small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as the procurement process is open to these types of organisations, driving further collaboration and growth within the sector.

## Notice

To build, develop and maintain an engaged community of foodies on our @GreatBritishFood Instagram to act as advocates for UK food and drink. Instagram is the primary social media channel for the Food is GREAT campaign. We use this channel to improve perceptions of UK food and drink by building advocates and engaging both domestic and international audiences (with a focus on US consumers. This is measured by an increase in followers and engagement from these locations. We are also working with VisitBritain who are developing bookable food and drink experiences as part of their Food Tourism Strategy - we will be able to measure the impact of the Instagram account in driving audiences to book through VisitBritain. The Food is GREAT campaign supports the delivery of Defra and DiT's UK Food and Drink International Action Plan 2016 - 2020 (IAP). This five-year plan, launched last autumn, sets out ambitious plans for growth, to add export sales worth PS2.9 billion by 2020. A key driver will be establishing wider recognition of the world class and, in many cases, world-leading strengths of the UK food and drink industry, and our rich food culture. Additional information: Please note that Defra procurement uses e-tendering, provided by Bravosolutions. In order to access the Bravo system you will need to be registered. Could I therefore request that you register on the Bravo portal for Defra. If you're already registered on the Bravo portal please check that your registration includes Defra, as you have to specify us in order to correctly receive the tender documents. If you have any problems with the registration process, please contact the Bravo helpline on 0800 368 4850 or alternatively email them at help@bravosolution.co.uk. The link you require for new registration/amendments to registrations is - https://defra.bravosolution.co.uk

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/840f45b7-57d9-44fb-9906-869c07ec60ad |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Oct 2017 |
| Submission deadline | 2 Aug 2017 |
| Future notice date | Not specified |
| Award date | 10 Aug 2017 |
| Contract period | 10 Aug 2017 - 31 Mar 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £57,775 |
| Lots value | Not specified |
| Awards value | £57,775 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M INTEGRATED SOLUTIONS |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48481000 - Sales or marketing software package
- 79341000 - Advertising services
- 79342000 - Marketing services

## Release History

- 16 Oct 2017 at 15:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/840f45b7-57d9-44fb-9906-869c07ec60ad

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/840f45b7-57d9-44fb-9906-869c07ec60ad
  16th October 2017 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-97b0db06-700d-4897-9f60-669ea7ca97f4.json.