---
title: "GB-Houghton Regis: Customer Segmentation and Personas"
ocid: "ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ALDWYCK HOUSING GROUP"
published: "2019-06-21"
---

# GB-Houghton Regis: Customer Segmentation and Personas

Buyer: ALDWYCK HOUSING GROUP  
Current stage: Tender  
OCID: ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015

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## Summary

The procurement process for a project titled "GB-Houghton Regis: Customer Segmentation and Personas" is initiated by Aldwyck Housing Group, with a focus on market research services. The procurement is currently at the Tender stage, with an end date set for 19th July 2019. This service aims to understand the needs and aspirations of residents more deeply than standard demographic segmentation typically allows. The project will take place in the East of England, United Kingdom, with a budget ranging from £50,000 to £100,000. The procurement method being employed is an open procedure.

This tender presents a valuable opportunity for small and medium enterprises (SMEs) and voluntary community and social enterprises (VCSEs) that specialise in market research and customer analysis. Businesses with expertise in behavioural segmentation and those capable of developing detailed customer personas will find this project particularly relevant. Engaging in this procurement process could not only provide significant revenue potential but also help in building long-term relationships with a key housing authority.

## Notice

Aldwyck Housing Group and Catalyst Housing Group require a service provider to create a behavioural and attitudinal segmentation of our residents. This is as opposed to the standard demographic segmentation that is available elsewhere. We want to know who our customers are, what their needs and aspirations are for the services we currently provide, and what they want us to deliver going forward. Currently, when we describe our customers, we tend to talk in terms of what type of housing they live in such as general rented, homeowner, supported housing. We want to describe our customers in a different way, by what their needs, wants and aspirations are. We think the best way to understand our customers' needs and demands is to ask them. From the segmentation outcomes, we will require the chosen provider to design personas to describe the different types of customers we have. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2ce66345-fc97-464a-bb80-c17b7f168eed |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Jun 2019 |
| Submission deadline | 19 Jul 2019 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Sep 2019 - 1 Sep 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ALDWYCK HOUSING GROUP |
| Locality | LONDON |
| Post town | West London |
| Postcode | W5 2AU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI7 Outer London - West and North West |
| ITL 3 | TLI73 Ealing |
| Local authority | Ealing |
| Electoral ward | Ealing Broadway |
| Westminster constituency | Ealing Central and Acton |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 21 Jun 2019 at 13:20 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2ce66345-fc97-464a-bb80-c17b7f168eed

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2ce66345-fc97-464a-bb80-c17b7f168eed
  21st June 2019 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-Houghton-Regis:-Customer-Segmentation-and-Personas/Y4KA92F88Y
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-97eebe28-b659-44bb-8fae-c67729254015.json.