---
title: "Creative Services Agency"
ocid: "ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MONEY AND PENSIONS SERVICE"
published: "2022-09-26"
---

# Creative Services Agency

Buyer: MONEY AND PENSIONS SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79.json)

## Summary

The Money and Pensions Service (MaPS) has awarded a contract for Creative Services Agency valued at £2,000,000. The procurement method used was selective, calling off from a dynamic purchasing system. The contract period is from September 19, 2022, to March 31, 2025. The procurement stage is Award, and the location is in London, England. The industry category for this contract is Advertising services, with a tender period ending on July 11, 2022.

This tender for Creative Services Agency by MaPS offers opportunities for external advertising/creative agencies to collaborate on media campaigns such as Pension Freedoms and Cost of Living. Businesses specialising in advertising services, advertising management services, and advertising campaign services are well-suited to compete. Small and medium-sized enterprises (SMEs) are particularly encouraged to participate, as indicated by the procurement's suitability criteria.

## Notice

The Money and Pensions Service (MaPS) requires an external advertising/creative agency to provide support to the internal MaPS marketing team in the formulation and delivery of media campaigns. This will include both the current Pension Freedoms and upcoming Cost of Living campaigns. The agency will be required to carry out the following: Develop creative strategy for new campaigns or update and optimize current campaigns Develop and deliver new creative Communications planning Support research requirements Analyze campaign performance Develop campaign propositions

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/aea71843-0ad7-4229-9507-67be9c5185d7 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2022 |
| Submission deadline | 11 Jul 2022 |
| Future notice date | Not specified |
| Award date | 23 Aug 2022 |
| Contract period | 18 Sep 2022 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MONEY AND PENSIONS SERVICE |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1N 2TD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Holborn & Covent Garden |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MSQ PARTNERS GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 26 Sep 2022 at 08:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/aea71843-0ad7-4229-9507-67be9c5185d7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/aea71843-0ad7-4229-9507-67be9c5185d7
  26th September 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9812f192-50ea-4640-a6af-4c09ba6b5c79.json.