---
title: "Behavioural Insights Framework For Animal Health and Welfare System"
ocid: "ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2025-11-18"
---

# Behavioural Insights Framework For Animal Health and Welfare System

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) has recently awarded a contract titled "Behavioural Insights Framework For Animal Health and Welfare System" to the Behavioural Insights Team. This project, classified under the industry category of "Research and development consultancy services" (CPV code: 73200000), aims to enhance policy effectiveness within the animal health and welfare system by developing a behavioural insights framework. The procurement process, initiated as a call-off from a framework agreement, was selective in nature. The tender period concluded on 26th September 2025, and the contract commenced on 7th November 2025, set to run until 31st March 2026. The project is located in London, United Kingdom.

This contract presents significant opportunities for businesses specialising in behavioural insights and research consultancy, particularly those that are SMEs, as they are particularly suitable for this tender. The initiative aims to address critical behavioural challenges within animal health and welfare, thereby offering businesses the ability to contribute to impactful policy development. Companies with expertise in designing and evaluating behaviour change interventions stand to benefit significantly, particularly those looking to expand their influence within the public sector and enhance their services related to disease prevention, animal welfare, and emergency preparedness. The overall project value is £141,819.80, which reflects considerable investment into research and development in this essential sector.

## Notice

This project will address gaps in understanding how to influence behaviour across the animal health and welfare system. It will identify key behaviours and actors that affect outcomes such as disease prevention, animal welfare and emergency preparedness. A core aim is to support more effective and coordinated policy by developing a clear, evidence-informed framework for designing and evaluating behaviour change interventions.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5cb07a67-264e-4720-86d2-5552bb02dab4 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Nov 2025 |
| Submission deadline | 26 Sep 2025 |
| Future notice date | Not specified |
| Award date | 7 Nov 2025 |
| Contract period | 7 Nov 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £141,819 |
| Lots value | Not specified |
| Awards value | £141,819 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS TEAM |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 18 Nov 2025 at 12:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5cb07a67-264e-4720-86d2-5552bb02dab4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5cb07a67-264e-4720-86d2-5552bb02dab4
  18th November 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-98617a4c-d2da-4b4e-a0d3-d95f8cdda864.json.