---
title: "PROVISION OF UNDERSTANDING INTERNATIONAL AUDIENCES"
ocid: "ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "CABINET OFFICE : CABINET OFFICE"
published: "2020-07-16"
---

# PROVISION OF UNDERSTANDING INTERNATIONAL AUDIENCES

Buyer: CABINET OFFICE : CABINET OFFICE  
Current stage: Award  
OCID: ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498.json)

## Summary

The Cabinet Office is seeking to conduct a tender titled "Provision of Understanding International Audiences," with a focus on developing audience insights for an international communications campaign related to COVID-19. This procurement falls under the marketing management consultancy services category and has an estimated value of £32,800. The procurement method is selective, with the contract period running from 13th May 2020 to 27th May 2020. The tender process concluded on 12th May 2020, and the services are to be delivered across the United Kingdom, including the Isle of Man, Guernsey, and Jersey.

This tender presents significant opportunities for businesses, particularly those specialising in marketing consultancy and communications strategies, to engage with a high-profile government client. Companies that can demonstrate expertise in international audience analysis and effective campaign development would be particularly well-suited to compete in this process. The awarded contract to M&C Saatchi (UK) Limited indicates a preference for established firms, but there may still be room for innovative solutions from smaller businesses looking to expand their footprint in public sector contracts.

## Notice

The purpose of this requirement is to develop audience insight that will inform an international communications campaign-covid related

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b0771f5e-44b1-4656-9b59-735df0b090a0 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Jul 2020 |
| Submission deadline | 12 May 2020 |
| Future notice date | Not specified |
| Award date | 12 May 2020 |
| Contract period | 12 May 2020 - 27 May 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £32,800 |
| Lots value | Not specified |
| Awards value | £32,800 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | CABINET OFFICE : CABINET OFFICE |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | M&C SAATCHI (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79413000 - Marketing management consultancy services

## Release History

- 16 Jul 2020 at 10:47 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b0771f5e-44b1-4656-9b59-735df0b090a0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b0771f5e-44b1-4656-9b59-735df0b090a0
  16th July 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/993b4772-ee19-4e08-8398-e2e2b9991398

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-98903ce0-816e-4f93-ac4f-341a90891498.json.