--- title: "UK_2024_English & Exams Content Marketing Framework" ocid: "ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BRITISH COUNCIL" published: "2024-10-25" --- # UK_2024_English & Exams Content Marketing Framework Buyer: BRITISH COUNCIL Current stage: Tender OCID: ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a.json) ## Summary The British Council is currently in the tender stage for the "UK_2024_English & Exams Content Marketing Framework," focused on the development of a content marketing framework for its English and Exams marketing division. This open procedure procurement, classified under the "Advertising and marketing services" industry category, is organised into three lots: one for a B2C content marketing agency on retainer, one for a B2B content marketing agency on retainer, and three agencies for a framework agreement. The tender ends on 10th December 2024, with the contract period starting on 3rd February 2025 and potentially extending to 2nd February 2027. This project is valued at £3,600,000, exclusive of VAT, over the full four-year term and is located primarily in the United Kingdom, with additional inclusions for the British Overseas Territories, Channel Islands, Europe, Isle of Man, and rest of the world. This tender presents significant business growth opportunities, particularly for SMEs specialising in content marketing across various sectors, including B2C and B2B markets. The comprehensive range of services required, from content creation and optimising to influencer marketing and content localisation, means diverse businesses can compete. The two-year initial contract with options for two 12-month extensions provides a stable revenue stream, incentivised by regular performance reviews. Companies adept at collaboration, particularly those experienced in working alongside creative and campaign partners, will find this tender highly suitable. The potential for mini competitions within the framework for demand-based projects opens additional avenues for securing work. ## Notice The British Council is tendering for the development of a content marketing framework for the English and Exams marketing function of the organisation. The British Council envisage the content marketing framework will be organised into three (3) lots as follows: 1. Lot 1: One (1) dedicated B2C content marketing agency on a retainer. 2. Lot 2: One (1) dedicated B2B content marketing agency on a retainer. 3. Lot 3: Three (3) content marketing agencies (B2B and/or B2C) on a framework agreement where work will be awarded on a demand basis. Projects/work will be awarded via a mini competition. The content marketing agencies on the framework are expected to collaborate with our existing creative and campaign agency partner in delivery and other agency partners on our roster. Expected range of content marketing services include but are not limited to strategically creating, distributing, optimizing, and managing content to achieve specific marketing goals of the British Council. This includes devising content strategies tailored to target audiences, creating engaging content across various formats and channels, distributing it effectively through platforms like social media, emails and websites, optimising content based on British Council supplied performance data, managing content workflows and calendars, and providing consulting and training to enhance the British Council marketing teams capabilities. The agency's scope extends to specialised areas such as influencer marketing, content localisation, community management and automation support, offering comprehensive support for the British Council to maximise the impact of content marketing efforts. The framework contract is for two (2) years with an option of extension for two (2) 12 months (i.e. Potential total contract term of 4-years). The indicative total contract is valued at PS3,600,000 exclusive of VAT over the full 4-year term (PS890,000 per annum). Additional information: If you are interested in expressing an interest and/or bidding for this project, please go to https://in-tendhost.co.uk/britishcouncil . You may then have to register your company before you can express an interest for this project and get access the documents. The Contract awarded will be for a duration of two years with an option for extension twice (2), each extension will be no longer than 12 months each. Appointed supplier(s) performance will be reviewed, and any extension will be based on performance and service delivery. Is a Recurrent Procurement Type? : No ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/14ce66ab-b757-44ee-ad51-af87b5db401c | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 25 Oct 2024 | | Submission deadline | 10 Dec 2024 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 3 Feb 2025 - 2 Feb 2027 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BRITISH COUNCIL | | Locality | LONDON | | Post town | East London | | Postcode | E20 1JQ | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI41 Hackney and Newham | | Local authority | Newham | | Electoral ward | Stratford Olympic Park | | Westminster constituency | Stratford and Bow | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79341000 - Advertising services - 79341100 - Advertising consultancy services - 79341200 - Advertising management services - 79341400 - Advertising campaign services ## Release History - 25 Oct 2024 at 11:15 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/14ce66ab-b757-44ee-ad51-af87b5db401c - 25 Oct 2024 at 11:15 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/14ce66ab-b757-44ee-ad51-af87b5db401c - 23 Oct 2024 at 11:13 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/14ce66ab-b757-44ee-ad51-af87b5db401c ## Documents - https://www.contractsfinder.service.gov.uk/Notice/14ce66ab-b757-44ee-ad51-af87b5db401c 25th October 2024 - Opportunity notice on Contracts Finder - https://in-tendhost.co.uk/britishcouncil/aspx/ Additional information on how to apply for this contract ## Notice URLs - https://in-tendhost.co.uk/britishcouncil ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-98f10b6d-232d-47ff-99e8-d3b0163bd57a.json.