---
title: "Licence Agreement for AI Tool for Business Growth West Midlands Adviser Team"
ocid: "ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS COMBINED AUTHORITY"
published: "2024-07-30"
---

# Licence Agreement for AI Tool for Business Growth West Midlands Adviser Team

Buyer: WEST MIDLANDS COMBINED AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9.json)

## Summary

The West Midlands Combined Authority has completed a procurement process awarding a Licence Agreement for an AI Tool aimed at supporting the West Midlands Adviser Team in enhancing business growth. This procurement falls under the "Software package and information systems" industry category and is located within the West Midlands region of the United Kingdom. The tender process was driven via direct procurement method following an RFQ under internal rules for below-threshold opportunities, resulting in the appointment of Multimedia Ltd. Key dates include the award announcement on 1st July 2024 and the contract's completion date on 31st March 2025. The total contract value amounts to 59,500 GBP.

This tender provides a significant opportunity for businesses specialising in AI solutions and software services, particularly small and medium-sized enterprises (SMEs). Leveraging a ready-made, proven AI Tool from Multimedia Ltd can elevate service delivery by offering advanced, standardised business reports and action plans. Businesses with expertise in developing and deploying AI tools for business support and growth would find this procurement process advantageous for demonstrating their capabilities and potentially securing similar contracts in the future.

## Notice

West Midlands Combined Authority has commissioned Multimedia Ltd to provide an Artificial Intelligence tool, which will support the regional business advisory team who deliver front line, impartial advice and guidance to small and medium sized businesses and entrepreneurs to produce more detailed, standardised, and professionalised reports and action plans for client businesses. Multimedia Ltd has been appointed after undertaking a further competition exercise (using an RFQ document) utilising WMCA's internal Procurement rules and regulations for below threshold opportunities. Multimedia will be utilising a ready made and proven AI Tool which was demonstrated in their proposal.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c7cadd41-6455-427f-b9ef-08a2aaca6c8d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2024 |
| Submission deadline | 22 Jun 2024 |
| Future notice date | Not specified |
| Award date | 30 Jun 2024 |
| Contract period | 30 Jun 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £59,500 |
| Lots value | Not specified |
| Awards value | £59,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS COMBINED AUTHORITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B19 3SD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Newtown |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MULTIMEDIA |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48000000 - Software package and information systems

## Release History

- 30 Jul 2024 at 08:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/c7cadd41-6455-427f-b9ef-08a2aaca6c8d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c7cadd41-6455-427f-b9ef-08a2aaca6c8d
  30th July 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-993240a9-72ef-48d5-9d57-57b18aa1adf9.json.