---
title: "Prospective Student Engagement and Conversion Service"
ocid: "ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "KEELE UNIVERSITY"
published: "2021-01-18"
---

# Prospective Student Engagement and Conversion Service

Buyer: KEELE UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636

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## Summary

The procurement process involves Keele University seeking a supplier for its "Prospective Student Engagement and Conversion Service" aimed at enhancing student recruitment. The tender, classified under marketing services (CPV 79342000), is currently in the active stage, with a tender period closing on 17 February 2021. The estimated contract value is £1,500,000, and the service will be delivered in Staffordshire, West Midlands, United Kingdom, starting from 1 October 2021 until 30 September 2022. This procurement is conducted through a selective method, specifically a restricted procedure due to its high value.

This tender presents significant opportunities for growth, particularly for businesses specialising in marketing services with experience in Higher Education. Firms that can demonstrate a deep understanding of the student journey, application processes, and innovative engagement strategies will be well-suited to compete for this contract. This is particularly relevant for SMEs capable of meeting the challenging recruitment targets set by the university for both domestic and international students.

## Notice

Keele University wishes to appoint a supplier that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging student recruitment targets across Foundation, UG and PGT levels for Home and international markets. The supplier should be able to provide sector insights and demonstrate an understanding of what is innovative in the marketplace and how it has transformed student engagement for Higher Education clients Additional information: The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home Is a Recurrent Procurement Type? : No

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/510b068e-dc03-4a4e-8ea2-6fd45ba0537b |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jan 2021 |
| Submission deadline | 17 Feb 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 1 Oct 2021 - 30 Sep 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KEELE UNIVERSITY |
| Locality | WEST MIDLANDS |
| Post town | Stoke-on-Trent |
| Postcode | ST5 5BG |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG2 Shropshire and Staffordshire |
| ITL 3 | TLG24 Staffordshire CC |
| Local authority | Newcastle-under-Lyme |
| Electoral ward | Keele |
| Westminster constituency | Newcastle-under-Lyme |
| Delivery location | TLG West Midlands (England) |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 18 Jan 2021 at 11:48 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/510b068e-dc03-4a4e-8ea2-6fd45ba0537b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/510b068e-dc03-4a4e-8ea2-6fd45ba0537b
  18th January 2021 - Opportunity notice on Contracts Finder
- https://in-tendhost.co.uk/universityofkeele/aspx/
  Additional information on how to apply for this contract

## Notice URLs

- https://in-tendhost.co.uk/universityofkeele/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-993bc79a-9102-4daf-8c7e-e088d1bc6636.json.