---
title: "AHDB Strategic PR partner services requirement (RM6124 shortlisted agencies only)"
ocid: "ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2022-07-18"
---

# AHDB Strategic PR partner services requirement (RM6124 shortlisted agencies only)

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304.json)

## Summary

The AHDB (Agriculture and Horticulture Development Board) is seeking a strategic public relations partner for its consumer marketing campaigns as part of a tender process conducted under the RM6124 framework. The procurement process is currently in the award stage, having successfully completed the tender phase. The contract, valued at £2,000,000, is set to commence on 19th August 2022 and will conclude on 19th August 2026. The project will primarily take place at AHDB's offices in Kenilworth, England, and focuses on public relations consultancy services, as evidenced by the relevant CPV classification.

This tender presents significant opportunities for businesses, especially small and medium-sized enterprises (SMEs) with a strong track record in innovative public relations strategies and consumer engagement. Agencies that can demonstrate creative problem-solving and adaptability in a rapidly evolving market environment would be particularly well-suited to compete for this multi-year contract. The initial investment of £500,000 underlines the serious commitment to this project, making it a prime prospect for businesses aiming to expand their portfolios in the public relations sector.

## Notice

Award notice - mini competition run against CCS framework RM6124 shortlisted agencies. AHDB is seeking a creative and innovative strategic public relations (PR) partner to work seamlessly with our in-house experts and our other supporting agencies to deliver world-class levels of engagement and cut-through of message. The work of our PR partner will predominately focus on our consumer marketing campaigns. We operate in a fast-changing environment and require the best possible strategic agency to effectively meet future challenges. This includes a proven track record of creatively and consistently delivering high quality results at best value, and an aptitude for embracing new innovations and pushing boundaries.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/846527a3-93ba-467b-842e-ca546541dbed |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Jul 2022 |
| Submission deadline | 19 Apr 2022 |
| Future notice date | Not specified |
| Award date | 22 Jun 2022 |
| Contract period | 18 Aug 2022 - 19 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THIRD CITY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416200 - Public relations consultancy services

## Release History

- 18 Jul 2022 at 12:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/846527a3-93ba-467b-842e-ca546541dbed

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/846527a3-93ba-467b-842e-ca546541dbed
  18th July 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/96557574-9003-48bd-a8a3-093d08ab8a66
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9abe6d8b-6532-4292-912d-700508e77304.json.