---
title: "Notice of Contract Award_CRO (A/B Testing) Agency and Platform Procurement - Google Optimize 360"
ocid: "ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MONEY AND PENSIONS SERVICE"
published: "2020-01-27"
---

# Notice of Contract Award_CRO (A/B Testing) Agency and Platform Procurement - Google Optimize 360

Buyer: MONEY AND PENSIONS SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b.json)

## Summary

The procurement process involves the Money and Pensions Service, which has announced the award for the contract titled "Notice of Contract Award_CRO (A/B Testing) Agency and Platform Procurement - Google Optimize 360". This project falls within the information technology services industry and is situated in London, United Kingdom. The contract has been awarded under the Crown Commercial Framework RM1557.11 Lot 2, with a total value of £64,400. The contract period commenced on 1st February 2020 and is set to conclude on 31st January 2021, following a procurement method defined as selective, specifically a call-off from a dynamic purchasing system. The tender period ended on 27th January 2020.

This tender presents valuable opportunities for small and medium enterprises (SMEs) specialising in digital marketing and technology services. Companies with expertise in conversion rate optimisation and A/B testing, particularly those familiar with Google Optimize 360, would be well-suited to compete in similar future procurement processes. Engaging with entities like the Money and Pensions Service can facilitate growth and expansion in a market that increasingly relies on data-driven decision-making and technology solutions.

## Notice

Notice of Contract Award under Crown Commercial Framework RM1557.11 Lot 2 Cloud Software - Services procured CRO (A/B Testing) Agency and Platform - Google Optimize 360

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cc5c21e9-ce09-48ee-a5c2-ac90934e2610 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 27 Jan 2020 |
| Submission deadline | 27 Jan 2020 |
| Future notice date | Not specified |
| Award date | 24 Jan 2020 |
| Contract period | 1 Feb 2020 - 31 Jan 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £60,480 |
| Lots value | Not specified |
| Awards value | £64,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MONEY AND PENSIONS SERVICE |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1N 2TD |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Holborn & Covent Garden |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE_PERISCOPIX IS REGISTERED IN ENGLAND AND WALES |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 27 Jan 2020 at 17:22 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cc5c21e9-ce09-48ee-a5c2-ac90934e2610

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cc5c21e9-ce09-48ee-a5c2-ac90934e2610
  27th January 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9b13b9f9-72cc-49ef-bcf2-0d490f62568b.json.