---
title: "Behavioural Insights - Kent Recycling"
ocid: "ocds-b5fd17-9b2375c4-7d47-41f9-95a5-affb8489495e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b2375c4-7d47-41f9-95a5-affb8489495e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9b2375c4-7d47-41f9-95a5-affb8489495e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9b2375c4-7d47-41f9-95a5-affb8489495e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "KENT COUNTY COUNCIL"
published: "2025-07-29"
---

# Behavioural Insights - Kent Recycling

Buyer: KENT COUNTY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-9b2375c4-7d47-41f9-95a5-affb8489495e

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## Summary

Kent County Council has completed the procurement process for the project titled "Behavioural Insights - Kent Recycling" in the Research Consultancy Services category (CPV code 73210000). Located in the South East of the United Kingdom, the aim is to enhance recycling behaviours within Kent by increasing dry mixed recycling capture, improving accuracy, and minimizing contamination, specifically in challenging settings like flats and communal properties. The procurement stage reached the award phase on 3rd July 2025, with the contract running from 7th July 2025 to 30th January 2026. The procurement method employed a horizontal agreement, with a contract value of £122,732. The tender period concluded on 27th June 2025, and the contract has been awarded to The Waste and Resources Action Programme (WRAP). This initiative supports small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs).

This open contract offers significant opportunities for businesses specializing in behavioural research and consultancy, particularly those with innovative strategies for effecting behavioural change in recycling practices. Firms equipped to tackle recycling challenges in complex residential environments are well-suited for such tenders. Additionally, businesses operating in or serving the South East England region can leverage this contract to showcase their capabilities and gain footholds within public sector engagements. The alignment with Kent County Council’s objectives to promote sustainability and effective waste management could enhance business prospects and foster sustained partnerships.

## Notice

Behavioural insights to improve recycling in Kent. The overarching aim is to change recycling behaviours in Kent for the better, embedding positive habits for the long term and ensuring that Simpler Recycling and EPR can be successfully delivered across Kent. This includes: * Increasing capture of dry mixed recycling (DMR) and food waste. * Improving accuracy and reducing contamination. * Targeting behaviour change in challenging settings, such as flats and communal properties.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f2f15af4-ad56-42b7-89a5-8c238e49b464 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Horizontal Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2025 |
| Submission deadline | 27 Jun 2025 |
| Future notice date | Not specified |
| Award date | 2 Jul 2025 |
| Contract period | 6 Jul 2025 - 30 Jan 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £122,732 |
| Lots value | Not specified |
| Awards value | £122,732 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | KENT COUNTY COUNCIL |
| Locality | MAIDSTONE |
| Post town | Rochester |
| Postcode | ME14 1XQ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ4 Kent |
| ITL 3 | TLJ45 Mid Kent |
| Local authority | Maidstone |
| Electoral ward | Penenden Heath |
| Westminster constituency | Maidstone and Malling |
| Delivery location | TLJ South East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THE WASTE AND RESOURCES ACTION PROGRAMME (WRAP |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73210000 - Research consultancy services

## Release History

- 29 Jul 2025 at 08:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2f15af4-ad56-42b7-89a5-8c238e49b464

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f2f15af4-ad56-42b7-89a5-8c238e49b464
  29th July 2025 - Awarded contract notice on Contracts Finder

## Provenance

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