---
title: "Insight & Analysis of Consumer Attitudes to IP Infringement"
ocid: "ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0.json"
source: "Contracts Finder"
current_stage: "Planning"
buyer: "INTELLECTUAL PROPERTY OFFICE"
published: "2021-04-22"
---

# Insight & Analysis of Consumer Attitudes to IP Infringement

Buyer: INTELLECTUAL PROPERTY OFFICE  
Current stage: Planning  
OCID: ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0

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## Summary

The Intellectual Property Office (IPO) is planning to procure services titled "Insight & Analysis of Consumer Attitudes to IP Infringement." This opportunity, classified under the CPV code 98110000, aims to gain insight into consumer behaviour regarding intellectual property rights infringement. The contract is set to commence on 7th June 2021 and will run until 30th November 2021. Interested parties must register their intent by 5pm on 28th April 2021, with associated Invitation to Tender (ITT) documents available from 4pm on 30th April 2021. The project will take place in Wales, UK, with a budget ranging from £50,000 to £99,000.

This tender represents a significant opportunity for research consultancy firms, particularly those with expertise in market and economic research or behavioural analysis. By participating, businesses can contribute to shaping public perceptions and campaign strategies regarding intellectual property rights. Companies with previous experience in conducting qualitative and quantitative research, specifically in consumer behaviour and communications strategies, would be particularly well-suited to submit proposals for this tender.

## Notice

The Intellectual Property Office (IPO) seeks to determine the level of interest in the provision of insight/analysis services to improve our understanding of the key drivers for consumers and to be able to target messaging more effectively. This requires an in depth and focussed piece of work to identify communications and other measures that the IPO and others can take to realise our public commitment to making infringement 'socially unacceptable. The IPO has set an ambition of making infringing activity socially unacceptable and our 2020-21 Corporate Plan commits us to an initial proof of concept communications campaign with a view, if successful, to scaling the approach across broader sectors and demographics. Making infringing behaviour socially unacceptable is a significant challenge and while previous research has identified the main behavioural drivers, it is important to gain greater insight and critically examine the basic proposition that ease, cost and perceived absence of risk means the majority of infringing goods consumers do not care about the consequences, on a personal or societal level. With expected outputs that deliver the requirements in the form of; 1) An interim literature review and report 2) Final report containing the interim report, plus; a) Recommend methodologies, approaches, including a prioritisation of sectors and demographics, which the IPO can use to develop campaigns which support our commitment to make infringement socially unacceptable to all b) Provide Audience specific insight and proposed campaign messaging/approach for a Hygiene and Beauty campaign c) A proposed model to evaluate the impact, and value for money of any proposed campaign. This could include qualitative and quantitative outputs. 3) Presentation of report findings and recommendations to IPO and, key stakeholders in advance of publication. Organisations interested in delivering this service, should register on the IPO e-procurement portal (https://ipo.force.com/s/Welcome) by clicking through the 'View Published Opportunities' and clicking the 'Register Interest' button against the title as above. Registration on the system may be required if you are a new supplier to the IPO e-portal system. Organisations should express interest not later than 5pm (17:00) Wednesday 28th April 2021. Associated Invitation to Tender (ITT) documentation will then be made available for bidding organisations to access from 4pm (16:00), Friday 30 April. Completed ITT submissions must be returned via the IPO e-portal no later than noon (12:00), Monday 24 May 2021.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/c50e4c3c-3259-4ba5-91c4-9b255836e392 |
| Notice type | Planned Procurement Notice |
| Procurement type | Standard |
| Procurement category | Not specified |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Planning |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Apr 2021 |
| Submission deadline | Not specified |
| Future notice date | 30 Apr 2021 |
| Award date | Not specified |
| Contract period | 6 Jun 2021 - 30 Nov 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Planned |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | INTELLECTUAL PROPERTY OFFICE |
| Additional buyers | ATAMIS LTD |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8QQ |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | TLL Wales |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 98 - Other community, social and personal services

### Codes

- 73210000 - Research consultancy services
- 79300000 - Market and economic research; polling and statistics
- 98110000 - Services furnished by business, professional and specialist organisations

## Release History

- 22 Apr 2021 at 13:31 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/c50e4c3c-3259-4ba5-91c4-9b255836e392
- 19 Apr 2021 at 14:33 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/10ab3b19-09c0-494a-b46c-0bccf9e4eb0f
- 19 Apr 2021 at 13:54 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/503725eb-f237-42ed-a0b3-0a7726a77e57
- 16 Apr 2021 at 14:51 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/729a6ba6-bc90-4a97-910f-43b812aea595
- 16 Apr 2021 at 14:29 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/d03608da-00d2-4cf1-acae-d1a0f42bfc9b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/c50e4c3c-3259-4ba5-91c4-9b255836e392
  22nd April 2021 - Future opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/10ab3b19-09c0-494a-b46c-0bccf9e4eb0f
  19th April 2021 - Future opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/503725eb-f237-42ed-a0b3-0a7726a77e57
  19th April 2021 - Future opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/729a6ba6-bc90-4a97-910f-43b812aea595
  16th April 2021 - Future opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/d03608da-00d2-4cf1-acae-d1a0f42bfc9b
  16th April 2021 - Future opportunity notice on Contracts Finder

## Notice URLs

- https://ipo.force.com/s/Welcome

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9b39448b-040b-4b07-aa6f-08cae1e2abc0.json.