---
title: "Provision of VED Campaign Creatives & Logistics"
ocid: "ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DRIVER & VEHICLE LICENSING AGENCY"
published: "2020-01-31"
---

# Provision of VED Campaign Creatives & Logistics

Buyer: DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b

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## Summary

The Driver & Vehicle Licensing Agency is overseeing the procurement process for the "Provision of VED Campaign Creatives & Logistics." This project, classified under the CPV category of communication equipment, is focused on disrupting vehicle tax evasion through targeted campaigns across 20 regions in the UK, including cities such as Birmingham, Edinburgh, and Cardiff. The contract, valued at £194,560, commenced on 21 November 2019 and will run until 20 November 2020. The procurement method adopted was selective, following a call-off from a framework agreement, and is currently in the award stage.

This tender presents significant opportunities for marketing and communications agencies, particularly those specialising in public sector campaigns or public relations. Businesses with experience in integrated media strategies—utilising channels such as radio, print, digital display, and social media—would be well-suited to compete for similar contracts. The strategic focus on localised messaging highlights a potential market for innovative advertising solutions within the public sector context, enabling companies to establish broader relationships and enhance their portfolios.

## Notice

Our strategy is to get as close to those we believe are evading paying vehicle tax and disrupt their behaviour with clear, direct messaging in their locality. We will use a range of communication techniques and develop an integrated campaign to deliver this. Our strapline and call to action is 'Tax it or Lose it'. The campaign will run in 20 regions across the UK, using the same creatives as our last burst activity. The regions we intend to target are: Belfast, Birmingham, Bristol, Cardiff, Coventry, Doncaster, East London, Edinburgh, Glasgow, Leicester, Manchester, Newcastle, Northampton, North London, Nottingham, Peterborough, Romford, Sheffield, South London and Swansea. We intend to use a similar channel mix with localised messaging for each of the regions where possible: radio, print, out of home (petrol pumps nozzles, 6 sheets and digital boards), digital display and social media.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/98cc387a-647e-47ba-92ba-382f5b45409e |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Not specified |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 31 Jan 2020 |
| Submission deadline | 19 Nov 2019 |
| Future notice date | Not specified |
| Award date | 21 Nov 2019 |
| Contract period | 21 Nov 2019 - 20 Nov 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £194,560 |
| Lots value | Not specified |
| Awards value | £194,560 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 23 RED |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment

## Release History

- 31 Jan 2020 at 13:18 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98cc387a-647e-47ba-92ba-382f5b45409e
- 31 Jan 2020 at 13:15 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98cc387a-647e-47ba-92ba-382f5b45409e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/98cc387a-647e-47ba-92ba-382f5b45409e
  31st January 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9b3e7f9a-2005-4ff9-9a5f-c1effdeffd7b.json.