--- title: "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork" ocid: "ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2.json" source: "Contracts Finder" current_stage: "Award" buyer: "DEFRA NETWORK ETENDERING PORTAL" published: "2022-06-30" --- # Marketing & Social Media activities in the US, covering Beef, Lamb and Pork Buyer: DEFRA NETWORK ETENDERING PORTAL Current stage: Award OCID: ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2.json) ## Summary The procurement process is managed by the Defra Network eTendering Portal, which is seeking a Marketing partner for activities focused on Beef, Lamb, and Pork in the US. The title of the tender is "Marketing & Social Media activities in the US, covering Beef, Lamb and Pork". The industry category falls under marketing services, and this opportunity is located in Warwickshire, England. Currently, the process is at the Award stage, with the contract awarded on 6 June 2022, and it is valued at £70,000 per annum, potentially reaching £210,000 if all extensions are taken. The contract is expected to commence on 11 July 2022 and last until 11 July 2025. This tender presents a significant opportunity for marketing and social media agencies, particularly those with expertise in livestock and agricultural products. Businesses with experience in engaging audiences via social media and traditional media outreach would be well-suited to compete. Given that AHDB prefers agencies with a presence in the US, UK suppliers with relevant capabilities and the ability to strategically plan and execute marketing initiatives in the US market should strongly consider submitting a proposal. ## Notice AWARDED - AHDB are looking to appoint a Marketing partner to help us to: - Maximise and track engagement with AHDB's core target audience on social media - Encourage this target audience to make contact with AHDB for information and track their interaction with on social media - Increase and track participation to our events - Reach out to the traditional trade media by releasing interesting and up to date Press Releases on our events, British Farming News and products. The initial contract is for 1 year with the option to extend 1+1, start date of beginning of July 2022 (indicative and subject to change) The contract value is PS70,000 per annum, a potential PS210,000 over a course of 3 years if all extensions are taking up, exclusive of VAT. Although we would prefer an agency to be based or have a commercial office in the US for this contract, AHDB are open to any UK suppliers submitting a proposal for this opportunity Additional information: Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e4ac20a0-07e6-4133-99d7-33f5f6393b48 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 30 Jun 2022 | | Submission deadline | 16 May 2022 | | Future notice date | Not specified | | Award date | 5 Jun 2022 | | Contract period | 10 Jul 2022 - 11 Jul 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £210,000 | | Lots value | Not specified | | Awards value | £210,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | DEFRA NETWORK ETENDERING PORTAL | | Locality | KENILWORTH, WARWICKSHIRE | | Post town | Coventry | | Postcode | CV8 2LG | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | OST | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 30 Jun 2022 at 09:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/e4ac20a0-07e6-4133-99d7-33f5f6393b48 - 5 May 2022 at 07:07 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bddacee7-a995-4faf-a388-b8525fa1761d - 6 Apr 2022 at 09:42 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bddacee7-a995-4faf-a388-b8525fa1761d - 1 Apr 2022 at 08:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/bddacee7-a995-4faf-a388-b8525fa1761d ## Documents - https://www.contractsfinder.service.gov.uk/Notice/e4ac20a0-07e6-4133-99d7-33f5f6393b48 30th June 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/bddacee7-a995-4faf-a388-b8525fa1761d 5th May 2022 - Opportunity notice on Contracts Finder - https://defra.bravosolution.co.uk/ Portal details - https://www.contractsfinder.service.gov.uk/Notice/Attachment/844c6f2f-c6dd-4a03-9dde-a1295c0dc34c n/a ## Notice URLs - https://ahdb.org.uk - https://defra.bravosolution.co.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9bb4723e-8cd8-443e-9f36-d11893353cb2.json.