---
title: "(NU/1589 - 71) Strategic Narrative - Creative & Content Development"
ocid: "ocds-b5fd17-9c40f84f-8161-4327-acad-64fd9565af90"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9c40f84f-8161-4327-acad-64fd9565af90"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9c40f84f-8161-4327-acad-64fd9565af90.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9c40f84f-8161-4327-acad-64fd9565af90.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2022-07-29"
---

# (NU/1589 - 71) Strategic Narrative - Creative & Content Development

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-9c40f84f-8161-4327-acad-64fd9565af90

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## Summary

The procurement process for the tender titled "(NU/1589 - 71) Strategic Narrative - Creative & Content Development" is being conducted by Newcastle University, located in Newcastle upon Tyne, England. The process, which follows a selective method (restricted procedure), is at the award stage, with the award published on 28 July 2022, and the contract scheduled to commence on 1 August 2022, concluding on 31 October 2022. The total value of the contract is £37,560, and it falls under the business services category, specifically relating to marketing and consulting services.

This tender presents a valuable opportunity for businesses specialised in digital content creation, marketing consultancy, and video production. Companies with experience in storytelling and audiovisual services would be particularly well-suited to compete, as they can effectively engage with stakeholders to communicate strategic narratives. The focus on health, urban development, cultural arts, environmental sustainability, and data offers attractive niches for suppliers aiming to align their services with the university's thematic strengths.

## Notice

We are seeking to appoint a supplier to support the development of our strategic narrative with a focus on communicating our five thematic strengths. Our vision is to be a world-leading university, advancing knowledge, providing creative solutions and solving global problems. We're world class at many things, but particularly recognised for our expertise in these areas: 1. Ageing and Health 2. Cities and Place 3. Culture and Creative Arts 4. One Planet 5. Data The creative services required will focus on two specific areas: 1. Developing the headline value proposition statements for each strength 2. Develop 1 x 3-minute video for each strength communicating the value proposition through a compelling narrative (Total of 5 videos) a. Engaging with stakeholders to identify the narrative/story for each research strength b. Videos will require end-to-end script writing, filming and editing c. Supply alternate cuts of the videos for use in different placements i. 1:1 ratio social placement (60 second cut) ii. 1:1 / 16:9 / 9:16 teaser trailers (10-15 seconds) iii. 16:9 condensed cut (1 - 3 minutes long) d. Supply projects and raw assets for in-house use after completion i. Be able to package up and supply all elements from a project to be worked on in-house using Adobe Creative Cloud applications ii. Ensure all footage, audio, designs and other composite elements created by the supplier are available and licensed for use in-house by Newcastle University in other productions iii. Provide costings for license buy-outs on stock or 3rd party elements where appropriate.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8590c97d-d2d2-46ab-8dfb-a87ee2149eda |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Jul 2022 |
| Submission deadline | 25 Jul 2022 |
| Future notice date | Not specified |
| Award date | 27 Jul 2022 |
| Contract period | 31 Jul 2022 - 31 Oct 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £40,000 |
| Lots value | Not specified |
| Awards value | £37,560 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE UPON TYNE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ELEVEN MILES |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 29 Jul 2022 at 14:31 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8590c97d-d2d2-46ab-8dfb-a87ee2149eda

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8590c97d-d2d2-46ab-8dfb-a87ee2149eda
  29th July 2022 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

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