---
title: "Regional Brand Strategy"
ocid: "ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MARKETING BIRMINGHAM LTD"
published: "2016-11-18"
---

# Regional Brand Strategy

Buyer: MARKETING BIRMINGHAM LTD  
Current stage: Award  
OCID: ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b.json)

## Summary

The procurement process involves Marketing Birmingham Ltd, which is focused on promoting the area's economic development. The contract titled "Regional Brand Strategy" falls under the business services industry, specifically in marketing and consulting. This open procurement procedure is currently in the award stage, with the contract period set to commence on 30th June 2016 and extend until 30th September 2016. The deadline for full tender submissions was 12:00 noon BST on 17th May 2016, with hard copies due by 17:00 BST on 18th May 2016. The project specifically targets the West Midlands region in the United Kingdom.

This tender presents a significant opportunity for businesses in the marketing and consulting sectors, particularly those specialising in brand development and strategic marketing. Companies capable of innovative visual branding and regional engagement strategies would be well-positioned to compete. The project aims to enhance the competitive positioning of the Greater Birmingham area, making it an attractive venture for firms looking to expand their portfolios in regional economic development initiatives.

## Notice

Marketing Birmingham is the area's strategic marketing partnership, which focuses on three business areas (i) investment, (ii) the visitor economy and (iii) strategic marketing. The company is funded by the public and private sectors, and acts as an economic development and promotions agency undertaking long term Service Level Agreement contracts. Clients' examples include: Birmingham City Council; the European Regional Development Fund (ERDF); Finance Birmingham and Greater Birmingham and Solihull Local Enterprise Partnership. Alongside this, Marketing Birmingham also is commissioned on a project by project basis by clients across the Midlands areas. These can range between consumer and business activity, across sectors and geographic markets - regional, domestic and international, with more focus on the latter two territories. For more information please visit - www.marketingbirmingham.com In 2015, Marketing Birmingham was commissioned by Greater Birmingham and Solihull Local Enterprise Partnership (GBSLEP) to develop a regional strategy to strengthen the area's reputation and positioning across global markets. The project was established on the basis that regions around the world are competing for investment, visitors, talent and positive media attention - and that the Greater Birmingham, and the wider West Midlands region, needs to stand out in this crowded and competitive global environment. The aim of this project is to appoint a supplier to further develop the competitive position 'Make Your Mark', in particular the creative application of the concept, and to develop resources for implementation. The brief includes; 1) Visualise the brand - to provide consistency of application that allows sufficient flexibility for use across the West Midlands Combined Authority geography, and that will resonate with a wide base of people and sectors; and 2) Develop brand tools - that will support with both adoption and implementation, and will also facilitate regional engagement, which has been the foundations of this project to-date. Please refer to the tender brief for full requirements, process and timescales. To access the full tender brief, all suppliers MUST visit the Marketing Birmingham e-Procurement system to register interest and submit a tender bid. e-Procurement https://in-tendhost.co.uk/marketingbirmingham/aspx/Home Please note the deadline for full submission as outlined in the attached brief is no later than 12:00 noon BST on Tuesday 17th May 2016 via the e-Procurement system, and by 17:00 BST on Wednesday 18th May 2016 for a hard copy of the tender. Additional information: To access the tender brief all suppliers MUST visit the Marketing Birmingham e-Procurement system. https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1961cb81-c683-431a-adbc-f61579337fe4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Nov 2016 |
| Submission deadline | 17 May 2016 |
| Future notice date | Not specified |
| Award date | 29 Apr 2016 |
| Contract period | 29 Jun 2016 - 30 Sep 2016 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £40,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MARKETING BIRMINGHAM LTD |
| Locality | BIRMINGHAM, WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HEAVENLY GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security

## Release History

- 18 Nov 2016 at 20:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1961cb81-c683-431a-adbc-f61579337fe4

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1961cb81-c683-431a-adbc-f61579337fe4
  29th April 2016 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.marketingbirmingham.com/tenders
- http://www.marketingbirmingham.com/tenders(http://www.marketingbirmingham.com/tenders)
- https://in-tendhost.co.uk/marketingbirmingham/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9d178122-adc9-11e6-9901-0019b9f3037b.json.