---
title: "Media Buying"
ocid: "ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LEEDS TRINITY UNIVERSITY"
published: "2019-12-18"
---

# Media Buying

Buyer: LEEDS TRINITY UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4.json)

## Summary

Leeds Trinity University is undertaking a procurement process for a "Media Buying" contract, specifically aimed at providing online paid media services to support the university's objectives. This procurement, categorized under Advertising and marketing services, is currently in the Award stage, with the contract period set to commence on 12 November 2019 and concluding on 1 July 2020. The tender invitation opened on 19 August 2019, with submissions due by midday on 23 September 2019. This open procurement follows an open procedure under the below-threshold criteria, allowing a wide range of suppliers to participate.

This tender presents a significant opportunity for businesses operating in the digital marketing sphere, particularly those that specialise in online media strategies and user journey optimisation. Companies with expertise in areas such as pay-per-click campaigns, conversion rate optimisation, and multi-channel marketing funnels would be particularly well-suited to respond. As the buyer is actively engaging with suppliers to enhance their media approach, agencies that can offer strategic insights alongside implementation are likely to find this opportunity appealing.

## Notice

Media Brief The brief is to work with an agency (to June 2020) to provide online paid media (including social) services to meet Leeds Trinity University's objectives. We are looking for a media partner that does more than implement PPC campaigns that we have built. We want our partner to be strategic about the user journey. Looking at aspects such as: * User journey * Multi-channel funnels * Building a pipeline * Landing pages. * Optimising for Conversion * Retargeting * Attribution We have been using paid search (GOOGLE CPC) to drive traffic to our website for a number of years. The focus of this activity has been predominately centred on Open Day bookings as the main conversion metric. Although this remains our most important conversion, we want a considered approach to the conversion journey that maximises engagement. We are familiar with multi-channel conversion funnels and would expect a partner to consider attribution models and work with us to use them appropriately. *********************************************************** The procurement will be conducted exclusively via the university's e-tendering website, where all documentation can be found and downloaded: https://neupc.delta-esourcing.com/members/leeds-trinity-university/ *********************************************************** The invitation to tender opens at 1500h on 19th August 2019 The tender submission deadline is NOON on MONDAY 23rd SEPTEMBER 2019 *********************************************************** Accessing a Tender Opportunity via the university's e-tendering website: Once you have created a supplier profile, to respond to an opportunity, click 'Response Manager' or 'View Invites' and Responses. You will then be presented with a list of all opportunities your organisation has previously worked on and be given the option of viewing current invites or entering the access code to begin responding to a new opportunity The Access Code is 46T99W9CZ5 *********************************************************** All requests for clarification to be directed exclusively to the E-tendering website Message Centre Additional information: Please note the deadline for tender returns is 1200h (NOON) on 23rd September 2019 ************************************************************ Any requests for clarification must be received by 1600h on Friday 13 September 2019.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5a3d09a5-fc57-43ec-8a24-9876976908a8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Dec 2019 |
| Submission deadline | 23 Sep 2019 |
| Future notice date | Not specified |
| Award date | 16 Dec 2019 |
| Contract period | 18 Dec 2019 - 1 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £1 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LEEDS TRINITY UNIVERSITY |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS18 5HD |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Horsforth |
| Westminster constituency | Leeds North West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | NATIVES ONLINE |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 18 Dec 2019 at 12:13 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5a3d09a5-fc57-43ec-8a24-9876976908a8
- 19 Aug 2019 at 13:26 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e1cedb89-44f5-4601-b466-f547f89a2511

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5a3d09a5-fc57-43ec-8a24-9876976908a8
  18th December 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/e1cedb89-44f5-4601-b466-f547f89a2511
  19th August 2019 - Opportunity notice on Contracts Finder

## Notice URLs

- https://neupc.delta-esourcing.com/members/leeds-trinity-university/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9d311677-de5f-4450-802b-94111b7d5ec4.json.