---
title: "Corporate Signage via further competition under the ESPO framework 344_22 - Lot 2 Corporate Signage"
ocid: "ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS FIRE SERVICE"
published: "2026-02-12"
---

# Corporate Signage via further competition under the ESPO framework 344_22 - Lot 2 Corporate Signage

Buyer: WEST MIDLANDS FIRE SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea

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## Summary

The procurement process for corporate signage for the West Midlands Fire Service has reached the award stage. This contract involves replacing existing external signage across 42 sites in the West Midlands to align with the service's new brand identity. Utilising the ESPO framework 344_22 - Lot 2, this procurement is executed as a selective process through a call-off from a framework agreement. The contract commenced on 19 January 2026 and is scheduled to conclude on 18 January 2030, with the award notice published on 12 February 2026. Classified under the CPV category "Signage", this procurement falls under the goods category and suits SMEs primarily. The buying organisation, West Midlands Fire Service, headquartered in Birmingham, has a notable contact point at Sophie Manns. The total contract value is estimated at £144,936.61.

This tender presents significant opportunities for business growth, particularly for SMEs in the signage industry specialising in high-quality, durable materials for external use. The scope includes design, manufacturing, delivery, and installation across numerous sites, requiring capabilities in logistics and project management within the UK, specifically the West Midlands region. Companies experienced in utilising framework agreements, particularly those skilled at navigating selective procurement processes, are well-suited for this type of contract. Engaging with this prestigious public service client may enhance a business's portfolio and credibility within the local market. Successful bidders like WOOD & WOOD INTERNATION SIGNS LIMITED, the awarded supplier, demonstrate the potential for SMEs to secure valuable government contracts through strategic procurement methods.

## Notice

West Midlands Fire Service (WMFS) has recently undergone a logo rebranding. As a result, all existing external signage across our fire stations and supporting buildings must be replaced to align with our new brand identity. The updated external signage must strictly adhere to WMFS branding guidelines, ensure high visibility, and be constructed from durable, high-quality materials appropriate for long-term external use. A signage contractor to design, manufacture, deliver and install new external signage across a total of 42 sites throughout the West Midlands region. Call off from the ESPO framework 344_22 - Lot 2 corporate signage

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d563ff91-87b1-4e40-8ee9-11da3e72ef9c |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Goods |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Feb 2026 |
| Submission deadline | 30 Jun 2025 |
| Future notice date | Not specified |
| Award date | 1 Nov 2025 |
| Contract period | 19 Jan 2026 - 18 Jan 2030 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £144,936 |
| Lots value | Not specified |
| Awards value | £144,936 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS FIRE SERVICE |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B7 4HW |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WOOD & WOOD INTERNATION SIGNS |

## CPV Codes

### Divisions

- 34 - Transport equipment and auxiliary products to transportation

### Codes

- 34928470 - Signage

## Release History

- 12 Feb 2026 at 08:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d563ff91-87b1-4e40-8ee9-11da3e72ef9c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d563ff91-87b1-4e40-8ee9-11da3e72ef9c
  12th February 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9d3eda7d-b724-4433-a72d-88ffc0942bea.json.