---
title: "ATHLETE ACQUISITION CAMPAIGN FOR TEAM GB AND PARALYMPICSGB"
ocid: "ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "THE UNITED KINGDOM SPORTS COUNCIL"
published: "2020-12-15"
---

# ATHLETE ACQUISITION CAMPAIGN FOR TEAM GB AND PARALYMPICSGB

Buyer: THE UNITED KINGDOM SPORTS COUNCIL  
Current stage: Tender  
OCID: ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47.json)

## Summary

The United Kingdom Sports Council is currently conducting a public procurement process for the "Athlete Acquisition Campaign for Team GB and ParalympicsGB." This initiative falls within the advertising services industry and focuses on reaching young talents aged 15-24 and 15-34 with specific impairments. The procurement is in the Tender stage, with the deadline for submitting tender documents via email set for 4pm on 18th January 2021. The successful contract will commence on 6th February 2021 and run until 15th September 2021.

This tender presents significant opportunities for businesses involved in digital marketing, advertising, and software development, particularly those with experience in engaging younger demographics through virtual platforms. Small to medium-sized enterprises (SMEs) are encouraged to participate, given their suitability for this campaign, with a focus on those that can design culturally relevant digital strategies that resonate with the target audience. Companies proficient in creating engaging online content and conducting effective outreach initiatives will be well-positioned to compete for this contract.

## Notice

As we approach Games-time (Tokyo 2020), UK Sport is seeking an agency partner with expertise in digital to work alongside our teams to create, plan and launch a successful athlete acquisition campaign, helping us find the Olympians and Paralympians of the future. Traditionally, our talent acquisition campaigns involve in-person events - this time, we're going virtual! We are specifically seeking to reach and engage 15-24-year-olds who are sporty or physically active (to participate in Olympic sport), and 15-34-year-olds with an impairment that makes them eligible to participate in Paralympic sport. We need to design and deliver a culturally relevant enablement campaign that cuts through and resonates with the target audience so they sign-up and engage with our virtual testing/enablement campaign. The tender documents must be delivered via email to talent@uksport.gov.uk by no later than 4pm on the 18th January 2021.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a9deadce-c308-45ec-96d2-95b15e59320d |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (below threshold) |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Dec 2020 |
| Submission deadline | 18 Jan 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 6 Feb 2021 - 15 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNITED KINGDOM SPORTS COUNCIL |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 3HF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 22 - Printed matter and related products
- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 22462000 - Advertising material
- 48100000 - Industry specific software package
- 48300000 - Document creation, drawing, imaging, scheduling and productivity software package
- 48614000 - Data-acquisition system
- 72232000 - Development of transaction processing and custom software
- 79340000 - Advertising and marketing services

## Release History

- 15 Dec 2020 at 12:43 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/a9deadce-c308-45ec-96d2-95b15e59320d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a9deadce-c308-45ec-96d2-95b15e59320d
  15th December 2020 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/94054d60-5102-484b-ab76-ff1e15a0cce0
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e7b57766-ca75-4652-9686-45489af7f1a8
  Draft of standard UK Sport contract

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9d53ccef-0946-435b-8acb-1af0dcca5b47.json.
