---
title: "Media Strategy Agency"
ocid: "ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS"
published: "2024-08-14"
---

# Media Strategy Agency

Buyer: NATIONAL HIGHWAYS  
Current stage: Award  
OCID: ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd

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## Summary

The procurement process led by National Highways aims to secure a media strategy and planning specialist to support long-term behaviour change campaigns. The contract, valued at £300,000, falls within the advertising consultancy services sector and extends from 5th August 2024 to 4th August 2026, with an option to extend by an additional year. This engagement follows a selective procurement method through a call-off from the Crown Commercial Service (CCS) Campaign Solutions 2, Lot 2 framework. The contracting authority, based in Birmingham, seeks to award this tender at the award stage to Wavemaker Limited, a large-scale media agency headquartered in London. The services will cover various regions including the UK, British Overseas Territories, Channel Islands, Isle of Man, Europe, and the rest of the world.

This tender offers substantial growth opportunities for media strategy agencies and advertising consultancy firms that can provide strategic media buying recommendations and integrated campaign planning. By securing this contract, businesses can enhance their portfolio and demonstrate their expertise in driving behavioural change through effective media strategies. Large agencies with comprehensive resources and experience in handling extensive and long-duration campaigns will find this contract particularly suited to their capabilities.

## Notice

National Highways wishes to contract a media strategy and planning specialist partner agency to provide strategic and integrated media buying recommendations for its long-term behavior change campaigns. Additional information: Call off from Crown Commercial Service (CCS) (RM6125) Campaign Solutions 2, Lot 2. The duration of the contract will be 2 years with the option to extend for a further (1) year.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b4fc2814-77e4-4612-8250-a45259e1da7d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2024 |
| Submission deadline | 3 Jun 2024 |
| Future notice date | Not specified |
| Award date | 18 Jul 2024 |
| Contract period | 4 Aug 2024 - 4 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | £300,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B1 1RN |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services

## Release History

- 14 Aug 2024 at 16:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b4fc2814-77e4-4612-8250-a45259e1da7d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b4fc2814-77e4-4612-8250-a45259e1da7d
  14th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9d58c832-19d5-4752-88a7-12972735dfcd.json.