---
title: "Market Research Tool"
ocid: "ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GENOMICS ENGLAND LIMITED"
published: "2021-09-23"
---

# Market Research Tool

Buyer: GENOMICS ENGLAND LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265

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## Summary

The procurement process was led by Genomics England Limited, which recently awarded a contract for a "Market Research Tool" aimed at enhancing brand awareness through targeted content creation. This procurement falls under the market research services category and was executed via a direct procurement method, classified as a single tender action below the threshold. The contract has a total value of £99,400, with the procurement stage marked as complete. The contract period commenced on 3rd September 2021 and will conclude on 31st October 2021, with the service delivered in London, United Kingdom.

This tender represents significant growth opportunities for SMEs in the market research field, particularly those with expertise in brand strategy and communication. Businesses that specialise in digital marketing, content creation, or data analysis would be well positioned to compete for similar contracts in the future. The successful navigation of this procurement process can provide invaluable experience and insights into public sector requirements that can be leveraged in subsequent tenders.

## Notice

Creation and amplification of targeted content to deliver broader awareness of GEL brand

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7412d97c-e378-4b5a-930b-617f6760952a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Sep 2021 |
| Submission deadline | 2 Sep 2021 |
| Future notice date | Not specified |
| Award date | 2 Sep 2021 |
| Contract period | 2 Sep 2021 - 31 Oct 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,400 |
| Lots value | Not specified |
| Awards value | £99,400 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GENOMICS ENGLAND LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC1M 6BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SMARTOLOGY |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 23 Sep 2021 at 08:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7412d97c-e378-4b5a-930b-617f6760952a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7412d97c-e378-4b5a-930b-617f6760952a
  23rd September 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9da82335-b576-4ad0-9be7-2fae49cf4265.json.