--- title: "Comms Strategy - Fanbase and Engagement" ocid: "ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE UNITED KINGDOM SPORTS COUNCIL" published: "2023-03-08" --- # Comms Strategy - Fanbase and Engagement Buyer: THE UNITED KINGDOM SPORTS COUNCIL Current stage: Tender OCID: ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b.json) ## Summary The United Kingdom Sports Council has issued a procurement opportunity with title "Comms Strategy - Fanbase and Engagement" under the services category. The procurement method is an open procedure with a value of £500,000. The tender period ends on 24th March 2023, and the contract period is from 1st May 2023 to 30th April 2025. This opportunity is suitable for small and medium-sized enterprises (SMEs) and located in the United Kingdom. This tender offers businesses the chance to engage with Team GB and ParalympicsGB through a communications campaign leading up to the Paris Games. Businesses in the advertising consultancy services industry would be well-suited to compete. The engagement strategy aims to deepen and broaden the fanbase of the teams, targeting key audience segments like 'Excitable Enthusiasts', 'Social Amplifiers', and 'Self Development Strivers'. Interested parties can contact Procurement@uksport.gov.uk to express interest in this opportunity. ## Notice UK SPORT PROJECT SPECIFICATION The Development of a Communications Campaign to deepen and broaden the engagement with Team GB and ParalympicsGB in the lead up to and beyond the Paris Games The Organisations Involved Team GB is comprised of the country's best athletes, representing 32 summer sports and multiple winter sports. Team GB works alongside sports' governing bodies to select and take these athletes to the Olympic Games. This team is managed by the British Olympic Association (BOA). ParalympicsGB is the team of athletes selected to take part in the Paralympic Games. This team is selected, prepared, entered and managed by the British Paralympic Association (BPA) at the Paralympic Games. UK Sport is the government's strategic high-performance sport agency that, through strategic leadership and investment of National Lottery and Government funds, powers the UK's greatest athletes, sports and events to achieve positive success. All three organisations are separate to each other and are separate from the National Governing Bodies of each Olympic and Paralympic sport. Introduction There has not been a Summer Olympic and Paralympic Games in our time zone since the magic of London 2012 and so Paris 2024 presents a huge opportunity for both deepening the engagement with, and growing the fanbase of, both Team GB and ParalympicsGB teams. During the Games themselves, engagement is naturally high, but in between Games there is a significant opportunity to increase engagement. We are keen to drive earlier and deeper engagement in the year leading up to Paris, as well as capitalizing on the period immediately afterwards. This time period from a year to go to the Games and the few months afterwards is an exciting time for Team GB and ParalympicsGB with huge engagement potential that we want to fully maximise. There are three key audience segments with which there is an opportunity to build engagement. 'Excitable Enthusiasts' are passionate sports fans with a zest for life but with whom engagement with Team GB and ParalympicsGB can be deepened. 'Social Amplifiers' are socially driven youth looking to share sporting hype, and 'Self Development Strivers' are self-conscious youth who see sport as a tool for growth, and they are both segments through which engagement can be broadened on behalf of the Olympic and Paralympic sector. Team GB and Paralympics athletes come from all walks of life, it is the athletes' stories, the diversity of the team, their journeys, backgrounds, talents and down-to-earth personalities that make them relatable and able to appeal to these audiences. ******* To express interest in this opportunity, please e-mail: Procurement@uksport.gov.uk ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2b9f2175-7779-432c-b08a-0e8051f539a2 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 8 Mar 2023 | | Submission deadline | 24 Mar 2023 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 30 Apr 2023 - 30 Apr 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £500,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE UNITED KINGDOM SPORTS COUNCIL | | Locality | LONDON | | Post town | East London | | Postcode | E14 3PU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI4 Inner London - East | | ITL 3 | TLI42 Tower Hamlets | | Local authority | Tower Hamlets | | Electoral ward | Island Gardens | | Westminster constituency | Poplar and Limehouse | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79341100 - Advertising consultancy services ## Release History - 8 Mar 2023 at 12:13 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2b9f2175-7779-432c-b08a-0e8051f539a2 - 8 Mar 2023 at 11:59 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2b9f2175-7779-432c-b08a-0e8051f539a2 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2b9f2175-7779-432c-b08a-0e8051f539a2 8th March 2023 - Opportunity notice on Contracts Finder ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9de0f834-abda-41f9-ab25-e8dfdf087a0b.json.