---
title: "Hotel Data Benchmarking - AWARD"
ocid: "ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2021-03-22"
---

# Hotel Data Benchmarking - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b.json)

## Summary

The procurement process entails an awarded contract titled "Hotel Data Benchmarking," initiated by the West Midlands Growth Company, which aims to appoint a consultant for a comprehensive survey to evaluate hotel performance in the Business and Tourism sector. This open procurement, classified under the hotel services industry, had a tender period ending on 15th March 2021, with the contract officially starting on 1st April 2021 and extending until 31st March 2025. The total contract value is £42,000, with a minimum value of £35,000, and it is located in Birmingham, West Midlands.

This tender presents significant business opportunities, particularly for firms specialising in hotel services, research and development consultancy, as well as financial and marketing consultancy. Businesses with expertise in analysing market trends, conducting data surveys, and providing strategic advice will be well-positioned to compete. The awarded contract to STR Global Limited illustrates the potential for established firms to partner with local authorities and contribute to shaping the tourism landscape in the West Midlands.

## Notice

West Midlands Growth Company is seeking to appoint Consultant to undertake a Hotel Data Benchmarking survey to assist in informing and monitoring hotel performance in the Business and Tourism programme area in terms of capacity, demand and occupancy rates by location and by grade of hotel

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6fdb836d-55d1-4f12-9f85-0bf93a70a024 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Mar 2021 |
| Submission deadline | 15 Mar 2021 |
| Future notice date | Not specified |
| Award date | 19 Mar 2021 |
| Contract period | 31 Mar 2021 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £42,000 |
| Lots value | Not specified |
| Awards value | £39,567 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | STR GLOBAL |

## CPV Codes

### Divisions

- 55 - Hotel, restaurant and retail trade services
- 66 - Financial and insurance services
- 71 - Architectural, construction, engineering and inspection services
- 72 - IT services: consulting, software development, Internet and support
- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 55100000 - Hotel services
- 55130000 - Other hotel services
- 66171000 - Financial consultancy services
- 66519310 - Insurance consultancy services
- 71621000 - Technical analysis or consultancy services
- 72221000 - Business analysis consultancy services
- 73000000 - Research and development services and related consultancy services
- 73200000 - Research and development consultancy services
- 73210000 - Research consultancy services
- 79341100 - Advertising consultancy services
- 79411000 - General management consultancy services
- 79411100 - Business development consultancy services
- 79413000 - Marketing management consultancy services
- 79419000 - Evaluation consultancy services

## Release History

- 22 Mar 2021 at 14:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6fdb836d-55d1-4f12-9f85-0bf93a70a024

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6fdb836d-55d1-4f12-9f85-0bf93a70a024
  22nd March 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9ec0577d-0b20-45f9-9b10-582c8f88d07b.json.