---
title: "PR Services for Business & Tourism Programme - AWARD"
ocid: "ocds-b5fd17-9f0bb3aa-e01f-4318-bd3c-39ff7a8e77dc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9f0bb3aa-e01f-4318-bd3c-39ff7a8e77dc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9f0bb3aa-e01f-4318-bd3c-39ff7a8e77dc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9f0bb3aa-e01f-4318-bd3c-39ff7a8e77dc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2021-03-04"
---

# PR Services for Business & Tourism Programme - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-9f0bb3aa-e01f-4318-bd3c-39ff7a8e77dc

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## Summary

The procurement process involves the West Midlands Growth Company Ltd e-Tendering, which is seeking suppliers for Public Relations Services as part of their Business & Tourism Programme. The procurement method chosen is selective, following a restricted procedure, with a tender period that ended on 23 September 2020. The contract is set to commence on 16 March 2021 and will last until 15 March 2024, with a total contract value of £385,000. The initiative aims to enhance the West Midlands and UK's reputation on a global scale, especially in target markets such as India, Australia, and Canada.

This tender presents significant opportunities for businesses, especially those involved in media relations, public relations, and marketing services. Firms that excel in digital and traditional media engagement, particularly those with experience in driving trade and investment awareness, would be well-suited to compete. Businesses prepared to manage multi-channel campaigns, host media events, and undertake strategic outreach will find this procurement offering particularly advantageous for growth and expansion in dynamic international markets.

## Notice

PLEASE NOTE: All documents, apart from the Non-Disclosure Agreement (NDA), contained on the procurement portal, are password protected. A signed NDA is required to be submitted by the Tenderer and their sub-contracted suppliers, BEFORE access to the documents are granted. Please review and sign the NDA and send to paul.jones@wmgrowth.com to obtain the password to access the documents. The West Midlands Growth Company require suppliers to generate media coverage (both digital/influencer and traditional media). The Business & Tourism programme aims to drive long-term economic benefits by boosting the West Midlands' and UK's global reputation as a world-class destination for trade, investment and tourism. These economic benefits will be achieved by enhancing perceptions of the UK and West Midlands, and strengthening the UK's relationship with other nations. The winning supplier will generate business and trade media coverage (both digital and traditional media) that will raise awareness and improve perceptions of the UK and West Midlands. For Lot 1, these outputs must focus on securing high-quality business media coverage and influencer engagement to help generate investment and trade opportunities in the following markets: India, Australia, Canada, Singapore, Malaysia, UK. Activity is expected to cover: * Ongoing media relations to generate coverage promoting trade and investment * 15 mini proactive milestone campaigns * Hosting media and influencer visits * Press office support * Project management and client liaison * Evaluation, including monitoring of budget and KPIs * Creation of media assets and content where required

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/addbf5af-96c5-4712-8fc9-2e67320607e1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Mar 2021 |
| Submission deadline | 23 Sep 2020 |
| Future notice date | Not specified |
| Award date | 4 Mar 2021 |
| Contract period | 16 Mar 2021 - 15 Mar 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £385,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B1 2ND |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FTI CONSULTING; MCCANN CENTRAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79416000 - Public relations services

## Release History

- 4 Mar 2021 at 12:27 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/addbf5af-96c5-4712-8fc9-2e67320607e1
- 4 Mar 2021 at 12:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/addbf5af-96c5-4712-8fc9-2e67320607e1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/addbf5af-96c5-4712-8fc9-2e67320607e1
  4th March 2021 - Awarded contract notice on Contracts Finder

## Provenance

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