---
title: "Idling Action London (IAL) Media Buying"
ocid: "ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "LONDON BOROUGH OF CAMDEN COUNCIL"
published: "2024-11-25"
---

# Idling Action London (IAL) Media Buying

Buyer: LONDON BOROUGH OF CAMDEN COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f

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[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f.json)

## Summary

The London Borough of Camden Council has awarded a contract titled "Idling Action London (IAL) Media Buying" under the industry category of advertising campaign services (CPV: 79341400). This procurement process was initiated for the purpose of deploying the Idling Action London public awareness campaign from 2024 to 2027. The contract, valued at £119,936, was awarded on 30th September 2024. The procurement used a limited method through a competitive quotation (below threshold). The contract's duration is from 31st October 2024 to 30th June 2026, with the primary delivery location being London, United Kingdom.

This tender presents significant opportunities for businesses specialising in media buying and advertising services, particularly small and medium-sized enterprises (SMEs) capable of delivering impactful public awareness campaigns. The awarded supplier, DAVETHEDOG COMMUNICATIONS LTD, indicates that the Council is open to partnerships with small-scale businesses. Companies in the advertising industry looking to expand their portfolio through substantive government contracts would find such tenders highly appropriate. The ability to support public campaigns like the Idling Action London project can also enhance business credibility and visibility within the sector.

## Notice

Media to deploy the Idling Action London (IAL) public awareness campaign for the IAL Project2024-2027.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2e5b3636-5e0b-43db-842b-dae11e4d108c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 25 Nov 2024 |
| Submission deadline | 22 Oct 2024 |
| Future notice date | Not specified |
| Award date | 29 Sep 2024 |
| Contract period | 31 Oct 2024 - 30 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £119,936 |
| Lots value | Not specified |
| Awards value | £119,936 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | LONDON BOROUGH OF CAMDEN COUNCIL |
| Locality | LONDON |
| Post town | North London |
| Postcode | N1C 4AG |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | King's Cross |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DAVETHEDOG COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 25 Nov 2024 at 15:53 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2e5b3636-5e0b-43db-842b-dae11e4d108c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2e5b3636-5e0b-43db-842b-dae11e4d108c
  25th November 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9f62e26e-cba6-4d76-9bce-e0c427cf5b5f.json.