---
title: "Provision of Specialist Design and Brand Communication Content for IDS - AWARD"
ocid: "ocds-b5fd17-9f67ae24-dee7-4abd-9133-943f23179c5a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9f67ae24-dee7-4abd-9133-943f23179c5a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9f67ae24-dee7-4abd-9133-943f23179c5a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9f67ae24-dee7-4abd-9133-943f23179c5a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFFICE FOR NATIONAL STATISTICS"
published: "2024-10-08"
---

# Provision of Specialist Design and Brand Communication Content for IDS - AWARD

Buyer: OFFICE FOR NATIONAL STATISTICS  
Current stage: Award  
OCID: ocds-b5fd17-9f67ae24-dee7-4abd-9133-943f23179c5a

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## Summary

The Office for National Statistics (ONS) has completed the award stage for the contract titled "Provision of Specialist Design and Brand Communication Content for IDS." This procurement falls under the industry category of advertising material (CPV 22462000) and spans locations including the United Kingdom and various international territories. The contract, awarded to SBW Advertising, will run from 19 September 2024 to 18 September 2025. This restricted procedure, initiated through a selective procurement method, marks a significant phase in the Integrated Data Service (IDS) project. Key dates include the tender period end on 3 September 2024, and the contract award announcement on 16 September 2024.

This tender presents substantial business growth opportunities, particularly for agencies specialising in video and animation communication. As the IDS project enters its critical delivery phase, there is a need for clear, concise, and accurate communication of complex topics. Businesses with expertise in producing high-quality design and brand communication content, especially those adept at working within established brand guidelines and collaborating closely with in-house teams, will find this contract highly relevant. Organisations well-positioned to compete are those with proven experience in government or academia-focused data projects, who can contribute to the evolving communication needs of the IDS.

## Notice

The IDS is a cross-government service that is creating a central hub of high quality, accessible data for use by accredited researchers, primarily within local and national government, as well as academia. The IDS is the first of its kind and offers a step change in the way that data is shared and linked across the public sector. The nature of data sharing across government, with consideration around key topics such security, ethics, and anonymity etc., mean that communications need to be clear, concise and accurate. IDS often has the challenge of communicating complex topics and policy and this is where we have identified the need for a specialised video agency to provide support and expertise. The IDS is evolving into the delivery phase of the programme, where analysts are now being onboarded onto the platform, and data uploaded. This is a critical stage in the IDS success, and video and animation communication has a key role to play. Please be aware that the ONS has an in-house design team that operate as the IDS brand custodians, working alongside the IDS communications team, the appointed agency will be expected to work closely with the designers and within the framework of the existing brand guidelines. It is coming up to two years since the IDS brand was developed. This work was undertaken using an existing supplier and following the initial brand development, a number of communications products were produced, such as infographics and slides. An updated brand guidelines document is currently being developed by the ONS designers, which will include further guidance on the topic of video and animation to assist the chosen supplier. The winning supplier will be granted access to these brand guidelines upon initiation of the contract. The expectation is that the supplier will be expected to build and develop them further.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b1255606-f6ae-4608-af1e-49e2bb3d70f7 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Oct 2024 |
| Submission deadline | 3 Sep 2024 |
| Future notice date | Not specified |
| Award date | 15 Sep 2024 |
| Contract period | 18 Sep 2024 - 18 Sep 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFFICE FOR NATIONAL STATISTICS |
| Locality | NEWPORT |
| Post town | Newport |
| Postcode | NP10 8XG |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL5 South East Wales |
| ITL 3 | TLL54 Monmouthshire and Newport |
| Local authority | Newport |
| Electoral ward | Tredegar Park and Marshfield |
| Westminster constituency | Newport West and Islwyn |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SBW ADVERTISING |

## CPV Codes

### Divisions

- 22 - Printed matter and related products

### Codes

- 22462000 - Advertising material

## Release History

- 8 Oct 2024 at 14:23 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b1255606-f6ae-4608-af1e-49e2bb3d70f7
- 23 Sep 2024 at 16:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b1255606-f6ae-4608-af1e-49e2bb3d70f7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b1255606-f6ae-4608-af1e-49e2bb3d70f7
  8th October 2024 - Awarded contract notice on Contracts Finder

## Provenance

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