---
title: "Achieving & Thriving (A&T) - Lead Creative and Strategy Agency - con_27973"
ocid: "ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR EDUCATION"
published: "2025-07-17"
---

# Achieving & Thriving (A&T) - Lead Creative and Strategy Agency - con_27973

Buyer: DEPARTMENT FOR EDUCATION  
Current stage: Award  
OCID: ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2.json)

## Summary

The Department for Education has completed the procurement process for the 'Achieving & Thriving (A&T) - Lead Creative and Strategy Agency' project. This procurement falls under the advertising and marketing services category and involved a call-off from the CCS Communications Marketplace RM6124 dynamic purchasing system. The contract, valued at £900,000, starts on 23rd June 2025 and ends on 19th June 2026. The award was announced on 17th July 2025. The project covers locations including the United Kingdom, Europe, British Overseas Territories, and other regions globally, aligning with the 'services' industry category. The procurement was conducted using a selective process and is now in the award stage.

This tender presents significant growth opportunities for businesses specialising in creative and strategic marketing solutions. Small and medium-sized enterprises (SMEs), as well as voluntary, community, and social enterprises (VCSEs), with expertise in developing comprehensive advertising and marketing strategies, would be well-positioned to leverage their capabilities in such high-value contracts. Given its alignment with international and governmental objectives, engaging in this contract could enhance a business's portfolio, especially those with a proven track record in delivering impactful communication strategies across diverse geographical regions.

## Notice

**This is not a Call for Competition**. This is the Contract Award notice for Achieving & Thriving (A&T) - Lead Creative and Strategy Agency - con_27973. The competition was carried out using the CCS Communications Marketplace RM6124.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/98685217-f968-4f84-babe-868993fbf4af |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jul 2025 |
| Submission deadline | 29 Apr 2025 |
| Future notice date | Not specified |
| Award date | 22 Jun 2025 |
| Contract period | 22 Jun 2025 - 19 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £900,000 |
| Lots value | Not specified |
| Awards value | £900,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR EDUCATION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KINDRED |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 17 Jul 2025 at 14:58 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/98685217-f968-4f84-babe-868993fbf4af

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/98685217-f968-4f84-babe-868993fbf4af
  17th July 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/0aef03c4-1f34-4f04-9e6a-1345c339df43
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9fc165a5-5250-49e3-9a56-5690ba919ed2.json.