---
title: "BTA1297 - SEO (Search Engine Optimization)"
ocid: "ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2020-11-09"
---

# BTA1297 - SEO (Search Engine Optimization)

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Award  
OCID: ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339.json)

## Summary

The British Tourist Authority is seeking to enhance its online presence through the tender titled "BTA1297 - SEO (Search Engine Optimization)". This procurement involves advertising and marketing services, specifically aimed at search engine optimisation for the VisitBritain and VisitEngland websites. The tender was opened using an open procedure, with the tender period concluding on 5th November 2020. The awarded contract, valued at £500,000, commenced on 9th November 2020 and is set to run until 8th November 2024. The project is located in London, United Kingdom.

This tender presents significant opportunities for businesses specialising in digital marketing and SEO services to expand their reach. Companies, particularly small and medium-sized enterprises (SMEs) and voluntary community and social enterprises (VCSEs), would be well-placed to compete for such contracts. The project involves implementing strategies that could potentially benefit the visibility of the British tourism sector online, providing a platform for growth for suppliers in the marketing services industry.

## Notice

Tender for the provision of undertaking search engine optimization and marketing for VisitBritain and VisitEngland websites.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb18245a-9766-4ca8-bbaa-9c38268c8704 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Nov 2020 |
| Submission deadline | 5 Nov 2020 |
| Future notice date | Not specified |
| Award date | 5 Nov 2020 |
| Contract period | 9 Nov 2020 - 8 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £500,000 |
| Lots value | Not specified |
| Awards value | £500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1W 9SZ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | Pimlico North |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | 8 MILLION STORIES |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 9 Nov 2020 at 07:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb18245a-9766-4ca8-bbaa-9c38268c8704

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb18245a-9766-4ca8-bbaa-9c38268c8704
  9th November 2020 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=541396816
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9fd25113-6a6d-4701-b991-c5be0fbf5339.json.