---
title: "DCMS Defined Term Agreement for Behavioural Insights"
ocid: "ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR CULTURE MEDIA & SPORT"
published: "2021-02-08"
---

# DCMS Defined Term Agreement for Behavioural Insights

Buyer: DEPARTMENT FOR CULTURE MEDIA & SPORT  
Current stage: Award  
OCID: ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc

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## Summary

The Department for Culture Media & Sport has completed a procurement process for the "DCMS Defined Term Agreement for Behavioural Insights", a contract valued at £4,000,000. This project falls within the research and development consultancy services category and aimed to support innovative policy development related to digital behaviours. The call-off from a framework agreement was initiated, with the main contract period spanning from 7th March 2019 to 6th March 2021. The award was announced on 15th January 2019, and the notice was subsequently published on 8th February 2021.

This tender represents significant opportunities for businesses specialising in behavioural insights and research consultancy services. Particularly, small and medium enterprises (SMEs) can benefit from this procurement as the project was designed to promote innovative approaches to policy engagement. Firms with expertise in digital behaviour analysis or related consultancy services are well-positioned to explore similar future contracts and collaborations with government departments.

## Notice

This agreement will provide DCMS teams with the opportunity to seek input from the Supplier on policy development and delivery, with an emphasis on finding innovative ways to encourage, enable and support people and organisations to make better choices and adopt protective behaviours when engaging with the digital environment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/771f7d15-d44c-484d-b44f-75ade8790b92 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Feb 2021 |
| Submission deadline | 7 Jan 2019 |
| Future notice date | Not specified |
| Award date | 15 Jan 2019 |
| Contract period | 7 Mar 2019 - 6 Mar 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £4,000,000 |
| Lots value | Not specified |
| Awards value | £4,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR CULTURE MEDIA & SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73200000 - Research and development consultancy services

## Release History

- 8 Feb 2021 at 08:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/771f7d15-d44c-484d-b44f-75ade8790b92

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/771f7d15-d44c-484d-b44f-75ade8790b92
  8th February 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-9fe30ae6-1258-48cd-a19d-0e741e4af9fc.json.