--- title: "UA:PBC branding and marketing strategy and campaign" ocid: "ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48.json" source: "Contracts Finder" current_stage: "Tender" buyer: "BBC MEDIA ACTION" published: "2021-09-22" --- # UA:PBC branding and marketing strategy and campaign Buyer: BBC MEDIA ACTION Current stage: Tender OCID: ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48.json) ## Summary The procurement process involves BBC Media Action as the contracting authority, seeking proposals for a project titled "UA:PBC branding and marketing strategy and campaign." This initiative, classified under the Advertising and Marketing Services industry, aims to develop a comprehensive branding strategy for the Ukrainian public broadcaster. The procurement method is an open procedure above the threshold, with the tender period closing on 20th October 2021 at 23:59. The contract is expected to commence on 20th November 2021 and run until 28th February 2022, with a total budget of £120,000. This tender presents an excellent opportunity for marketing agencies and consultancy firms specialising in branding and strategic marketing to engage with a prominent public service broadcaster. Businesses able to demonstrate expertise in marketing management consultancy, as well as those offering innovative branding solutions, will be particularly well-positioned to compete. SMEs (Small and Medium-sized Enterprises) are encouraged to apply, given the tender's suitability criteria. ## Notice The project aims to provide the UA:PBC, the Ukrainian public broadcaster, with the support needed to create a clear and compelling brand and marketing strategy for its entire portfolio of brands. Looking at both the masterbrand and all its sub-brands, the project aims to articulate each brand's concept, purpose, positioning, differentiators and personality. This should be contained within a brand guide, which should include but not be limited to: brand system, colour, typography, brand voice/language, sound, motion behaviours, logo and marketing applications (billboards, digital, social, sample promo frames). The objective of this exercise is to create a universal (set of) brand(s) that appeals to all Ukrainians, develop a positive perception among Ukrainian audiences towards the Ukrainian public service broadcaster, and contribute to increasing trust in public service broadcasting. In order to then develop and communicate the brand strengths and drive audiences, the project aims to support the broadcaster in developing a promotional campaign. Tenders must be sent to the contracting authority before 20/10/2021 at 23:59. All applications must include the requested documents. Applications must be submitted in English exclusively to the contracting authority. By email to: Ellie.haworth@bbc.co.uk and Julie.boutros@bbc.co.uk Either by post or by courier service, in which case the evidence shall be constituted by the postmark or the date of the deposit slip, to: Ellie Haworth, BBC Media Action Ibex House, EC3N1DY, London UK. The contract title (UA:PBC branding and marketing strategy and campaign) and reference (UKECA11082021) must be clearly indicated on the email subject line or marked on the envelope containing the application and must always be mentioned in all subsequent correspondence with the contracting authority. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7942866c-e648-44eb-9efd-2a9bee5f1b00 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 22 Sep 2021 | | Submission deadline | 20 Oct 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 20 Nov 2021 - 28 Feb 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £120,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | BBC MEDIA ACTION | | Locality | LONDON | | Post town | Central London | | Postcode | EC3N 1DY | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | City of London | | Electoral ward | Tower | | Westminster constituency | Cities of London and Westminster | | Delivery location | Not specified | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79340000 - Advertising and marketing services - 79413000 - Marketing management consultancy services ## Release History - 22 Sep 2021 at 15:05 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7942866c-e648-44eb-9efd-2a9bee5f1b00 - 22 Sep 2021 at 11:38 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7942866c-e648-44eb-9efd-2a9bee5f1b00 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/7942866c-e648-44eb-9efd-2a9bee5f1b00 22nd September 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/af5b315d-6da1-4103-b864-3ec662b7bbbf ## Notice URLs - https://www.bbc.co.uk/mediaaction ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a01ae401-93d9-4caa-b4d7-845a71121b48.json.