---
title: "Provision of Media Buying"
ocid: "ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DRIVER & VEHICLE LICENSING AGENCY"
published: "2020-10-29"
---

# Provision of Media Buying

Buyer: DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b)  
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## Summary

The Driver & Vehicle Licensing Agency (DVLA) based in Swansea, Wales, has recently completed the procurement process for the project titled "Provision of Media Buying." The initiative falls under the advertising campaign services category, specifically targeting the acquisition of media channels for advertising space both regionally and nationally across online and offline platforms. The total contract value amounts to £6,277,376.84, and the procurement was conducted through a selective method, specifically as a call-off from a framework agreement. The initial tender period concluded on 18 December 2018, with the contract period extending from 21 December 2018 until 21 May 2022.

This tender represents significant growth opportunities for businesses engaged in media buying and advertising services, particularly those that can effectively leverage both online and offline channels. Companies with a robust understanding of regional and national advertising strategies would be well-positioned to compete in future contracts related to this procurement. As evidenced by the involvement of Manning Gottlieb (OMD Group Ltd), a large-scale supplier for this project, businesses of similar scale and expertise in delivering comprehensive advertising solutions may find potential collaboration or bidding opportunities as the DVLA continues to engage in media purchasing activities.

## Notice

To buy media channels (for example, advertising space) regionally, nationally across off and online channels.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5dab767b-58fc-4734-9315-02e6c5cd2448 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 29 Oct 2020 |
| Submission deadline | 18 Dec 2018 |
| Future notice date | Not specified |
| Award date | 21 Dec 2018 |
| Contract period | 25 Feb 2019 - 10 Mar 2019 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £6,277,376 |
| Lots value | Not specified |
| Awards value | £6,612,373 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MANNING GOTTLIEB (OMD GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341400 - Advertising campaign services

## Release History

- 29 Oct 2020 at 09:46 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5dab767b-58fc-4734-9315-02e6c5cd2448
- 13 Jun 2019 at 13:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8dad09cc-a676-4cc7-a988-a01ffa5a6514
- 13 Jun 2019 at 13:00 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/318e5696-5788-4a58-a5a5-651dd49ad5f0
- 19 Mar 2019 at 07:51 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5dab767b-58fc-4734-9315-02e6c5cd2448

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5dab767b-58fc-4734-9315-02e6c5cd2448
  29th October 2020 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/8dad09cc-a676-4cc7-a988-a01ffa5a6514
  13th June 2019 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/318e5696-5788-4a58-a5a5-651dd49ad5f0
  13th June 2019 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a05e2b3f-056b-4471-b635-ba06f549847b.json.