---
title: "Making Smoking History and Campaign Delivery On behalf of NHS Greater Manchester Integrated Care Board"
ocid: "ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "N H S SHARED BUSINESS SERVICES"
published: "2026-03-04"
---

# Making Smoking History and Campaign Delivery On behalf of NHS Greater Manchester Integrated Care Board

Buyer: N H S SHARED BUSINESS SERVICES  
Current stage: Award  
OCID: ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88

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## Summary

The NHS Greater Manchester Integrated Care Board has completed the procurement process titled "Making Smoking History and Campaign Delivery," aiming at marketing services within the North West region of the United Kingdom. The process involves strategic media planning to support a smoking cessation campaign, with a budget of £300,000. This tender was awarded to Republic of Media Limited, following a selective procurement method via a call-off from a framework agreement. The contracting authority responsible for this procurement is NHS Shared Business Services, located in Salford, England. The tender closed on 4th December 2025, and the contract runs from 6th January 2026 to 31st March 2026.

This procurement provides significant opportunities for businesses experienced in media planning and marketing within the healthcare sector, particularly those focusing on behavioural change campaigns. The awarded contract highlights the potential for media agencies to demonstrate their strategic capabilities in creating impactful campaigns with a substantial budget. With the NHS prioritising public health initiatives like smoking cessation, businesses that can deliver effective media strategies are well-positioned to compete in similar tenders. Small and medium enterprises (SMEs) may find particular opportunities to leverage their agility and innovative approaches in such specialised projects.

## Notice

NHS Greater Manchester Integrated Care Board (ICB) invites suitably experienced media agencies to submit a proposal for strategic media planning and buying in support of Greater Manchester's Making Smoking History Programme and its associated behaviour change campaign ("the Service"). The successful agency will deliver an effective media strategy to support population-level smoking cessation, via a developed behaviour change working with a media budget of up to PS300,000 + VAT. The current campaign, 'What Will You Miss?', was developed in 2023 with a creative agency, based on extensive research with stakeholders and entrenched smokers-the core target audience. The campaign highlights the stark reality that 2 in 3 smokers will die prematurely unless they quit, while offering hope, support, and a clear call-to-action via the Smoke Free app (premium account for GM users, plus a complimentary 4-week vape kit through the national swap to stop offer). The campaign aims to provoke an emotional response by encouraging audiences to consider the life moments they may miss due to smoking. Its single call-to-action-downloading the Smoke Free app-provides a straightforward path to support, complemented by local services and pharmacies for those preferring non-digital options.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/727be674-6456-48fc-ad7b-a1df64e9ab21 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 4 Mar 2026 |
| Submission deadline | 4 Dec 2025 |
| Future notice date | Not specified |
| Award date | 23 Dec 2025 |
| Contract period | 6 Jan 2026 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £300,000 |
| Lots value | Not specified |
| Awards value | £300,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | N H S SHARED BUSINESS SERVICES |
| Locality | SALFORD |
| Post town | Manchester |
| Postcode | M50 2UW |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD3 Greater Manchester |
| ITL 3 | TLD34 Greater Manchester South West |
| Local authority | Salford |
| Electoral ward | Quays |
| Westminster constituency | Salford |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | REPUBLIC OF MEDIA |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 4 Mar 2026 at 14:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/727be674-6456-48fc-ad7b-a1df64e9ab21

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/727be674-6456-48fc-ad7b-a1df64e9ab21
  4th March 2026 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-a114da9f-cbfe-4748-95ae-b191ea4d9e88.json.